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Agenda

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Day 1 Tuesday, May 23

PRE-CONFERENCE INTENSIVE WORKSHOPS

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  • May 23
  • 1:15 pm - 2:15 pm
  • Opening Keynote
  • May 23
  • 2:30 pm - 3:00 pm
  • Stage 1
  • Understand the difference between reporting and analytics
  • Walk away with our actionable 3 pillars of success
  • Learn how to break down different solution models
  • Be able to establish the right analytics and reporting approach for your organization
  • Equip your team for long-term analytics success
  • May 23
  • 2:30 pm - 3:00 pm
  • Stage 3
  • Set up an AB test free of multiple variables across paid digital efforts, digital communications, and design of digital products
  • Implement new test scenarios for improving conversion rates
  • Weigh the Ppros and cons of the different testing methods available
  • May 23
  • 2:30 pm - 3:00 pm
  • Stage 5
  • Define the team’s Connected Ecosystem and Connected Design strategy.
  • Inform the teams on the design process of their Connected Ecosystem.
  • Design application for popular streaming media devices like Smart TV’s, Gaming Consoles and devices like Apple TV and Roku.
  • Understand the ways that emerging technologies like VR+AR can be included in the connected strategy.
  • May 23
  • 3:15 pm - 3:45 pm
  • Stage 4
  • How to make the shift from agency content to consumer generated content
  • Using consumers as a focus group to determine value of content
  • A winning content strategy you can implement to increase your sales by 180%
  • May 23
  • 3:15 pm - 3:45 pm
  • Stage 5
  • Build story engines, stories told by people through people
  • Create personalized moments throughout their customer journey to be present when matters
  • Understand how algorithms work across all the social platforms to be more relevant to your audiences
  • May 23
  • 4:00 pm - 4:30 pm
  • Stage 3

Modern marketing teams contend with an eye-watering volume, variety, and velocity of data. They must fight to stay ahead of the optimization curve on issues like increased personalization and better ROI on customer acquisition.

  • May 23
  • 4:00 pm - 4:30 pm
  • Stage 1
  • Understand the concept of life contexts
  • Use current platforms that act as agents to fulfill your very specific, contextual goals
  • Leverage life contexts to make your users have wow-moments!
  • May 23
  • 4:00 pm - 4:30 pm
  • Stage 2
  • How to stay ahead of competitive trends
  • Adapt your strategic thinking to be more in sync with technological cultural changes
  • Understand how “hacker mentality” can help transform your business
  • May 23
  • 4:45 pm - 5:15 pm
  • Stage 1
  • Become a friction master, slaying it daily in your business
  • Understand how to work cross functionally to solve friction issues around your organization
  • Learn about the tools available to help you combat friction
  • And, understand why friction is so important to your organization
  • May 23
  • 5:15 pm - 6:15 pm

Opening Reception

Day 2 Wednesday, May 24

  • May 24
  • 8:30 am - 9:00 am
  • Stage 1
  • Understand ways that real-time data capabilities can help increase your business revenue
  • Learn how to use real-time data to surface personalized experiences
  • Leverage behavior data to increase retention and conversation
  • Enable innovation in your business though data insights
  • May 24
  • 8:30 am - 9:00 am
  • Stage 2
  • New processes and strategies for implementing predictive analytics in your business
  • Real world cases and results of Predictive Analytics to shape your strategic roadmap
  • Current trends of adoption of Predictive Analytics, by industry vertical
  • A peek at the role of Predictive Analytics and AI in the digital world
  • May 24
  • 8:30 am - 9:00 am
  • Stage 3
  • Identidfy new, innovative sources of remarketing data you’re missing out on
  • Stop wasting ad budget on the wrong types of website visitors
  • Expand your remarketing reach to increase your marketing ROI.
  • Use remarketing to more effectively move prospects from Lead to Closed/Won.
  • May 24
  • 9:15 am - 9:45 am
  • Stage 3
  • How to create dynamic, targeted, predictive & measurable experiences
  • Discussion about the shifting focus from campaigns to content marketing
  • New approaches to experience creation that are cheaper, faster, and more impactful.
  • May 24
  • 10:00 am - 10:30 am
  • Stage 1
  • Perform deep content topic ideation to capture organic traffic
  • Shift your strategy to adopt agile methodologies
  • Use a Hub & Spoke content model
  • Understand why search engine optimization is more critical than ever
  • May 24
  • 11:00 am - 11:30 am
  • Stage 2
  • Probe for the key information that can evolve a design, not just utilize user feedback for validation and gut checks
  • Understand how to best incorporate user feedback into the way your team works with each other, especially during early product development
  • Add all of this while moving fast and hitting your deadlines
  • May 24
  • 11:00 am - 11:30 am
  • Stage 4
  • Develop a better understanding of your audience, its needs, and its behaviors
  • Launch campaigns with greater understanding and precision
  • Use and understand the data from your results more efficiently for future tests
  • May 24
  • 12:30 pm - 1:30 pm
  • Lunch Keynote
  • May 24
  • 1:45 pm - 2:15 pm
  • Stage 2
  • Step away from a constant state of worry
  • Operate in a place where creativity has room to express itself
  • Manage high-pressure situations with grace
  • May 24
  • 2:30 pm - 3:00 pm
  • Stage 1
  • Use the provided roadmap to consistently create remarkable marketing
  • Go into your next creative brainstorm ready to ask the right questions
  • Understand how even "boring industries" can create remarkable work
  • May 24
  • 2:30 pm - 3:00 pm
  • Stage 3
  • Understand why churn is important
  • View activity and behavior data to look for churn indicators
  • Create measurable business rules from those indicators
  • Define the strategy to translate business rules to prediction scores
  • Take action on the highest prediction scores to stop churn
  • May 24
  • 3:15 pm - 3:45 pm
  • Stage 2
  • Decipher between a visitor who is ready to become a customer and one who is not
  • Identify which types of keywords are used by ready-to-buy searchers
  • Use title and meta description tags to take their targeted audience from searcher to visitor to customer
  • May 24
  • 3:15 pm - 3:45 pm
  • Stage 3
  • More efficiently implement and deliver targeted, people-based ad campaigns
  • Identify and tap into connected ecosystems that are integrating various tech platforms for more seamless workflows
  • Leverage the rise of machine learning, new algorithm development, and innovative technology to better automate tasks
  • May 24
  • 3:55 pm - 4:25 pm
  • Stage 2
  • Develop genuinely useful personas
  • Incorporate user roles more strategically into your integrated marketing plans
  • Create Customer Journey Maps that are actually usable
  • Introduce Experience Maps into your digital strategy
  • Develop better, more advanced A/B Testing methodologies
  • May 24
  • 5:15 pm - 5:45 pm
  • Closing Keynote
  • May 24
  • 5:45 pm - 6:30 pm

Closing Reception

Join us at DS Atlanta 2017

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