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Agenda

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Day 1 Tuesday, May 23

  • May 23
  • 1:15 pm - 2:15 pm
  • Opening Keynote
  • May 23
  • 2:30 pm - 3:00 pm
  • Stage 1
  • Understand the difference between reporting and analytics
  • Walk away with our actionable 3 pillars of success
  • Learn how to break down different solution models
  • Be able to establish the right analytics and reporting approach for your organization
  • Equip your team for long-term analytics success
  • May 23
  • 2:30 pm - 3:00 pm
  • Stage 2
  • Set up an AB test free of multiple variables across paid digital efforts, digital communications, and design of digital products
  • Implement new test scenarios for improving conversion rates
  • Weigh the Ppros and cons of the different testing methods available
  • May 23
  • 2:30 pm - 3:00 pm
  • Stage 5 [Bonus Stage] *Limited Capacity
  • Define the team’s Connected Ecosystem and Connected Design strategy.
  • Inform the teams on the design process of their Connected Ecosystem.
  • Design application for popular streaming media devices like Smart TV’s, Gaming Consoles and devices like Apple TV and Roku.
  • Understand the ways that emerging technologies like VR+AR can be included in the connected strategy.
  • May 23
  • 3:15 pm - 3:45 pm
  • Stage 5 [Bonus Stage] *Limited Capacity
  • Develop personalized content to drive sales via social
  • Create personalized moments throughout their customer journey to be present when matters
  • Understand how algorithms work across all the social platforms to be more relevant to your audiences
  • May 23
  • 4:00 pm - 4:30 pm
  • Stage 3

As customer interactions become increasingly unpredictable, marketers on both sides of the B2C and B2B aisle have increasingly relied upon advanced agile marketing techniques to meet the changing demands of their customers in real time.

  • May 23
  • 4:00 pm - 4:30 pm
  • Stage 1
  • Understand the concept of life contexts
  • Use current platforms that act as agents to fulfill your very specific, contextual goals
  • Leverage life contexts to make your users have wow-moments!
  • May 23
  • 4:00 pm - 4:30 pm
  • Stage 5 [Bonus Stage] *Limited Capacity
  • Understand the 3 key technology drivers powering the data and analytics revolution – scale, speed and segment of one
  • Through use cases, leverage powerful automated analytics capabilities applied to existing marketing challenges
  • Differentiate between the current state developments impacting digital marketing vs future state promises and transformations
  • May 23
  • 4:45 pm - 5:15 pm
  • Stage 1
  • Understand why the Bee is such an important framework for your marketing decisions
  • Take the Beyoncé approach to your marketing efforts
  • Approach how you keep you and your organization aligned to your customer's needs, and
  • Enjoy some of Sasha Fierce's favorite jams along the way
  • May 23
  • 5:15 pm - 6:15 pm

Opening Reception

Day 2 Wednesday, May 24

  • May 24
  • 8:30 am - 9:00 am
  • Stage 1
  • Understand ways that real-time data capabilities can help increase your business revenue
  • Learn how to use real-time data to surface personalized experiences
  • Leverage behavior data to increase retention and conversation
  • Enable innovation in your business though data insights
  • May 24
  • 8:30 am - 9:00 am
  • Stage 2
  • Identidfy new, innovative sources of remarketing data you’re missing out on
  • Stop wasting ad budget on the wrong types of website visitors
  • Expand your remarketing reach to increase your marketing ROI.
  • Use remarketing to more effectively move prospects from Lead to Closed/Won.
  • May 24
  • 9:15 am - 9:45 am
  • Stage 2
  • How to create dynamic, targeted, predictive & measurable experiences
  • Discussion about the shifting focus from campaigns to content marketing
  • New approaches to experience creation that are cheaper, faster, and more impactful.
  • May 24
  • 10:00 am - 10:30 am
  • Stage 1
  • Perform deep content topic ideation to capture organic traffic
  • Shift your strategy to adopt agile methodologies
  • Use a Hub & Spoke content model
  • Understand why search engine optimization is more critical than ever
  • May 24
  • 10:00 am - 10:30 am
  • Stage 5 [Bonus Stage] *Limited Capacity
  • Develop a deeper appreciation for the thoughtfulness that should go into the design and marketing of an IoT experience.
  • Leverage traditional UX/CX research techniques to gather market data relevant to the IoT consumer experience
  • Add more agile design and marketing techniques for marketing and marketing IOT products/experiences
  • May 24
  • 11:00 am - 11:30 am
  • Stage 3
  • Probe for the key information that can evolve a design, not just utilize user feedback for validation and gut checks
  • Understand how to best incorporate user feedback into the way your team works with each other, especially during early product development
  • Add all of this while moving fast and hitting your deadlines
  • May 24
  • 11:00 am - 11:30 am
  • Stage 4
  • Develop a better understanding of your audience, its needs, and its behaviors
  • Launch campaigns with greater understanding and precision
  • Use and understand the data from your results more efficiently for future tests
  • May 24
  • 11:45 am - 12:15 pm
  • Stage 5 [Bonus Stage] *Limited Capacity
  • Understanding the opportunities brands have available to create valuable experiences through voice interfaces
  • Identifying the role of your brand’s personality in the development of applications
  • May 24
  • 12:30 pm - 1:30 pm
  • Lunch Keynote
  • May 24
  • 1:45 pm - 2:15 pm
  • Stage 3
  • Step away from a constant state of worry
  • Operate in a place where creativity has room to express itself
  • Manage high-pressure situations with grace
  • May 24
  • 1:45 pm - 2:15 pm
  • Stage 4
  • Understanding what is driving change in consumer and business buyers
  • Key metrics to know the impact on your customers' path to purchase
  • Investments you can make to gain competitive advantages
  • Potential impacts on your bottom line and the digital maturity of your organization
  • May 24
  • 2:30 pm - 3:00 pm
  • Stage 1
  • Use the provided roadmap to consistently create remarkable marketing
  • Go into your next creative brainstorm ready to ask the right questions
  • Understand how even "boring industries" can create remarkable work
  • May 24
  • 2:30 pm - 3:00 pm
  • Stage 2
  • The myth that technology solves everything
  • The belief that Personalization is the end goal
  • And you’ll learn to rely on Listening, Learning, and Looking to determine the real future of Mobile
  • May 24
  • 2:30 pm - 3:00 pm
  • Stage 3
  • Key insights surfaced by Bitly’s customer journey-mapping exercises
  • What mobile CX components marketers should be focusing on, and why
  • Tactical product and marketing improvements that will generate a better mobile CX and greater ROI
  • May 24
  • 2:30 pm - 3:00 pm
  • Stage 5 [Bonus Stage] *Limited Capacity
  • Develop personalized content to drive sales via social
  • Create personalized moments throughout their customer journey to be present when matters
  • Understand how algorithms work across all the social platforms to be more relevant to your audiences
  • May 24
  • 3:15 pm - 3:45 pm
  • Stage 3
  • Decipher between a visitor who is ready to become a customer and one who is not
  • Identify which types of keywords are used by ready-to-buy searchers
  • Use title and meta description tags to take their targeted audience from searcher to visitor to customer
  • May 24
  • 3:15 pm - 3:45 pm
  • Stage 2
  • More efficiently implement and deliver targeted, people-based ad campaigns
  • Identify and tap into connected ecosystems that are integrating various tech platforms for more seamless workflows
  • Leverage the rise of machine learning, new algorithm development, and innovative technology to better automate tasks
  • May 24
  • 3:15 pm - 3:45 pm
  • Stage 4
  • Create impactful new marketing strategies that integrates all elements of your customer engagement and customer interactions spectrum
  • Identify new measurements to utilize to determine return-on-investment for new engagement platforms
  • Adeptly determine when to make changes to your strategies to account for new, emerging technologies
  • May 24
  • 3:55 pm - 4:25 pm
  • Stage 3
  • Develop genuinely useful personas
  • Incorporate user roles more strategically into your integrated marketing plans
  • Create Customer Journey Maps that are actually usable
  • Introduce Experience Maps into your digital strategy
  • Develop better, more advanced A/B Testing methodologies
  • May 24
  • 3:55 pm - 4:25 pm
  • Stage 4
  • Know the importance of bringing MarTech and AdTech together, and how it can actually be done
  • Synchronize your brand efforts across all digital touchpoints
  • Achieve better engagement and higher conversions
  • May 24
  • 4:35 pm - 5:05 pm
  • Stage 2
  • Understand the importance of "UXing" your environment
  • Create a strategic roadmap for your department
  • Identify a measurable opportunity to utilize for validation
  • Identify and utilize the best metrics that validate the ROI of UX
  • May 24
  • 5:15 pm - 5:45 pm
  • Closing Keynote
  • May 24
  • 5:45 pm - 6:30 pm

Closing Reception

Join us at DS Atlanta 2017

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