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Agenda

Session Filters

Day 1 Tuesday, May 23

  • May 23
  • 1:15 pm - 2:15 pm
  • Opening Keynote
  • May 23
  • 2:30 pm - 3:00 pm
  • Stage 1
  • Understand the difference between reporting and analytics
  • Walk away with our actionable 3 pillars of success
  • Learn how to break down different solution models
  • Be able to establish the right analytics and reporting approach for your organization
  • Equip your team for long-term analytics success
  • May 23
  • 2:30 pm - 3:00 pm
  • Stage 4
  • Define the team’s Connected Ecosystem and Connected Design strategy.
  • Inform the teams on the design process of their Connected Ecosystem.
  • Design application for popular streaming media devices like Smart TV’s, Gaming Consoles and devices like Apple TV and Roku.
  • Understand the ways that emerging technologies like VR+AR can be included in the connected strategy.
  • May 23
  • 3:15 pm - 3:45 pm
  • Stage 2
  • Define what identity resolution is and why it matters so much
  • Utilize people-based marketing to recognize consumers across channels
  • Enable more effective targeting, measurement, and personalization use cases
  • May 23
  • 3:15 pm - 3:45 pm
  • Stage 4
  • How to make the shift from agency content to consumer generated content
  • Using consumers as a focus group to determine value of content
  • A winning content strategy you can implement to increase your sales by 180%
  • May 23
  • 4:00 pm - 4:30 pm
  • Stage 3
  • New, proven data driven strategies to move your KPIs in the right direction
  • Strategies to reduce marketing waste (in terms of both dollars and effort)
  • Lean strategies to deliver the right message/offer to the right customer, in the right channel, at the right time
  • May 23
  • 4:00 pm - 4:30 pm
  • Stage 4
  • Three methods to create just the right amount of personalization to capture viewer attention and drive conversions, and how to test and use the right one at the right time.
  • How you can use A/B and multivariate testing to optimize personalization for conversions.
  • How over-segmentation can sabotage conversion optimization if done incorrectly.
  • May 23
  • 4:00 pm - 4:30 pm
  • Stage 1
  • Understand the concept of life contexts
  • Use current platforms that act as agents to fulfill your very specific, contextual goals
  • Leverage life contexts to make your users have wow-moments!
  • May 23
  • 4:45 pm - 5:15 pm
  • Stage 1
  • Become a friction master, slaying it daily in your business
  • Understand how to work cross functionally to solve friction issues around your organization
  • Learn about the tools available to help you combat friction
  • And, understand why friction is so important to your organization
  • May 23
  • 5:15 pm - 6:15 pm

Opening Reception

Day 2 Wednesday, May 24

  • May 24
  • 8:30 am - 9:00 am
  • Stage 2
  • New processes and strategies for implementing predictive analytics in your business
  • Real world cases and results of Predictive Analytics to shape your strategic roadmap
  • Current trends of adoption of Predictive Analytics, by industry vertical
  • A peek at the role of Predictive Analytics and AI in the digital world
  • May 24
  • 10:00 am - 10:30 am
  • Stage 1
  • Perform deep content topic ideation to capture organic traffic
  • Shift your strategy to adopt agile methodologies
  • Use a Hub & Spoke content model
  • Understand why search engine optimization is more critical than ever
  • May 24
  • 11:00 am - 11:30 am
  • Stage 1
  • Reframe your content strategy to make your organization a thought partner, rather than a thought leader
  • Better understand the B2B audience and their needs
  • Be the go-to source of content for executives
  • Innovate with distribution, format and cadence to reach your target audience
  • May 24
  • 11:00 am - 11:30 am
  • Stage 2
  • Probe for the key information that can evolve a design, not just utilize user feedback for validation and gut checks
  • Understand how to best incorporate user feedback into the way your team works with each other, especially during early product development
  • Add all of this while moving fast and hitting your deadlines
  • May 24
  • 11:00 am - 11:30 am
  • Stage 4
  • Develop a better understanding of your audience, its needs, and its behaviors
  • Launch campaigns with greater understanding and precision
  • Use and understand the data from your results more efficiently for future tests
  • May 24
  • 12:30 pm - 1:30 pm
  • Lunch Keynote
  • May 24
  • 1:40 pm - 2:10 pm
  • Stage 2
  • Step away from a constant state of worry
  • Operate in a place where creativity has room to express itself
  • Manage high-pressure situations with grace
  • May 24
  • 2:20 pm - 2:50 pm
  • Stage 1
  • Use the provided roadmap to consistently create remarkable marketing
  • Go into your next creative brainstorm ready to ask the right questions
  • Understand how even "boring industries" can create remarkable work
  • May 24
  • 2:20 pm - 2:50 pm
  • Stage 3
  • Understand why churn is important
  • View activity and behavior data to look for churn indicators
  • Create measurable business rules from those indicators
  • Define the strategy to translate business rules to prediction scores
  • Take action on the highest prediction scores to stop churn
  • May 24
  • 3:00 pm - 3:30 pm
  • Stage 2
  • Understand why the time of being the "best" digital marketer has passed (and why that's important)
  • Three imperatives and practices for embracing the post-digital mindset
  • Advanced strategies for addressing your customers' digital and physical needs all at once
  • May 24
  • 3:00 pm - 3:30 pm
  • Stage 3
  • More efficiently implement and deliver targeted, people-based ad campaigns
  • Identify and tap into connected ecosystems that are integrating various tech platforms for more seamless workflows
  • Leverage the rise of machine learning, new algorithm development, and innovative technology to better automate tasks
  • May 24
  • 3:40 pm - 4:10 pm
  • Stage 2
  • Develop genuinely useful personas
  • Incorporate user roles more strategically into your integrated marketing plans
  • Create Customer Journey Maps that are actually usable
  • Introduce Experience Maps into your digital strategy
  • Develop better, more advanced A/B Testing methodologies
  • May 24
  • 3:40 pm - 4:10 pm
  • Stage 3
  • Quickly identify gaps in your ability to measure your marketing spends
  • Understand the technologies that help and hurt your reporting process the most in 2017
  • Three distinct KPI classifications that every marketer should know
  • May 24
  • 5:35 pm - 6:30 pm

Closing Reception

Join us at DS Atlanta 2017

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