The typical B2B decision maker is very different than they were a few years ago. Bigger buying committees, frequent job change and higher expectations of the marketers and salespeople reaching out. Social Selling is often prescribed as the antidote. Salespeople and Marketers are using social networks to target, understand and engage prospects but what is a marketers role in social selling? How can marketers think one to one, when they are trained for one to many? This session will walk you through your critical role in social selling to help your company sell to this new kind of buyer. After this session you’ll be able to:
- Understand the key role that forward thinking marketers play in social selling
- Advanced social selling tactics to take that will blow away your sales team
- Learn 3 critical question to ask you sales counterpart every month.