The term social is outdated. It limits our thinking to Facebook, Twitter and Instagram. And to add to its shortcomings, it’s closely linked with the equally antiquated concept of paid, owned and earned media. The majority of today’s engagement occurs in a user’s newsfeed, which means a brand’s Facebook or Instagram presence isn’t really owned — especially considering that channels have shifted to a pay-to-play model. This is why Moxie thinks of social in terms of shared spaces.
During this session, you will:
- Learn what shared spaces are and how they affect consumer engagement
- Discover how to use shared spaces to drive brand participation inside channel culture
- Discuss ways that this new model enables brands to connect meaningfully with niche groups