As marketing strategies and practices continue to evolve they are increasingly driven by technology solutions, gobs of data and analytics. The next wave of marketing will also leverage machine learning tools and is poised to make marketers more efficient and enable more strategic insights and decision making. But what happens to the creative process and the historical right-brain function of marketing? Will computers and machine learning soon replace marketers? Loren will share a vision of what the future holds, outline an approach he calls “center-brain marketing” and use the analogy of autonomous-driven cars to bring the session to life.