How can you provide the best possible customer experience if you don’t fully know and understand your customers? This session explores the value of developing empathy and building a deeper level of understanding with customers. We’ll cover specific marketing tactics and best practices which can help create a lasting emotional connection with customers and positively impact your business.

After this session you’ll be able to:

  • Better understand the value of customer empathy and how to apply it to your business
  • Develop marketing strategies designed to build brand loyalty
  • Create a culture of understanding through actionable marketing tactics