Citing leading examples of some of the best experiential case studies worldwide, join Brendan Walsh, Principal and Co-Founder of Mole Street- an Award winning experiential marketing and branding firm, as he breaks down the latest trends and successes from large brands to non-profit institutions how a good digital campaign can elevate and amplify live events and activations to new heights.

In this session you will learn:

  • General background on Experiential marketing techniques and how they intersect with a social/digital campaign
  • Profiles of some of the best known brands and how they use it effectively
  • Video examples for reference within the retail, hospitality, fmcg, tourism and entertainment space
  • Learn about new tools available to capture social information at events without hashtags