Capturing consumer attention via advertising in today’s information era requires referencing mounds of data. Personalization and contextualization across screens to deliver a seamless customer experience is increasingly more challenging. How do we as marketers use data in our quest to deliver the next generation of truly engaging, people-first advertising? After all, devices don’t buy products – people do.
In this session, we’ll explore the practices and tactics you need to deliver on this promise in 2017 — after which you’ll be able to:
- More efficiently implement and deliver targeted, people-based ad campaigns
- Identify and tap into connected ecosystems that are integrating various tech platforms for more seamless workflows
- Leverage the rise of machine learning, new algorithm development, and innovative technology to better automate tasks