Many industry sectors, and especially automotive manufacturers, are no stranger to improvement strategies such as CQI or lean six sigma. In fact, these organizations have gone through extensive transformation when it comes to other parts of their business all in an effort to reduce defects and waste while improving productivity and results. With the advent of big data and marketing automation, Marketing is the next frontier for lean optimization. Lean marketing transformation focuses on advertising/MarCom and how to improve performance in these areas.
In this session you’ll learn:
- New, proven data driven strategies to move your KPIs in the right direction
- Strategies to reduce marketing waste (in terms of both dollars and effort)
- Lean strategies to deliver the right message/offer to the right customer, in the right channel, at the right time