As marketers we’re always thinking of how to drive higher results and the vision of a 1:1 relationship with our audience can be challenging without the right tools and resources. In this session we’ll walk through how to build towards a 1:1 experience through email. After the session, you’ll learn advanced level tactics to:

  • Understand how to set your marketing team up for success with the right marketing tools
  • Know how to get the right data you need about your audience
  • Leverage that data to personalize the experience for every individual.
  • Optimize how and when you send emails based on your marketing goals to maximize your results.