Advertisers have always strived to incorporate the cutting edge of technology. The emerging trend is highly precise, data-driven, automated, artificial intelligence-aided ad buying … better known as Programmatic Advertising. In today’s world, brands are seeing a three to five times greater ROI through programmatic buying than through traditional environments. Through cutting-edge technology, it is now possible to track more than just clicks. You can now understand exactly what your marketing dollars are doing for you, right down to the individual consumer, thereby providing insights to eliminate waste. Globally, billions of dollars are now transacted programmatically, and this explosive growth is expected to continue with an average annual increase of 27% over the next four years. This session will challenge your thinking of traditional media buying and give you the tools to stay on the cutting edge of tomorrow’s ad technology.
After this session, you’ll be able to:
- Understand advertising’s past, present, & future
- Move beyond reach, frequency & CPM
- Speak to the right now generation, understand your audience, & impact the bottom line with AI
- Create heavy competition among publishers & networks to stretch your ad dollars in real-time