The “SEO Change Agent” is a person from inside or outside the organization who helps it transform itself by focusing on organic marketing effectiveness, accountability, and development. SEO done right is not a one-person job. It requires designing a repeatable and scalable process that everyone in your organization “actually” wants to use and contribute to. In this in-depth session you’ll learn how to:

  • Collect actionable data to make the case for SEO
  • Identify organizational metrics that everyone in your organization can understand, measure and stand behind
  • Overcome the common organizational roadblocks that will derail your best efforts
  • Develop a winning game plan based on 20% actions for 80% results
  • Choose the right SEO tools and tech solutions that scale
  • Implement a repeatable process that will not break your bank
  • Prepare for the latest and future Google’s algorithm changes that are constantly reshaping SEO ranking factors and strategies