You need value, not visitors. Profit, not pageviews. Website traffic alone won’t achieve your objectives, unless it’s the right audience. Fortunately, the answers are out there, you just need to know where to look. Learn actionable strategies and tactics to uncover untapped potential and discover exciting new directions for your SEO and PPC initiatives. After this session you’ll be able to:

  • Grow and leverage online communities that align with your audience
  • Capitalize on your internal website data better
  • Mine competitor data to identify new opportunities