Mobile news consumption is rising rapidly, and the way that advertisers approach their core audience via mobile is shifting as a result. This session will explore the rise of mobile consumption and mobile advertising, how brands can better reach their audiences via mobile and native advertising and what the future of mobile advertising looks like.
After this session, you will be able to:
- Understand ways that mobile and social content consumption are changing and converging
- Use methods such as geotargeting to better reach your audience
- Leverage native advertising to influence perception during the evaluation and purchase process
- Envision what the future of mobile advertising looks like