In the last few years eBay, one of the largest ecommerce platforms in the world, is transforming its data platform and insights capabilities. This advanced-level session will provide insights into the how eBay runs and leverages their user behavior data store — at scale — and how you can apply the critical insights they’ve gained to help you craft a winning data strategy for your own business.
After this session you will be able to:
- Understand ways that real-time data capabilities can help increase your business revenue
- Learn how to use real-time data to surface personalized experiences
- Leverage behavior data to increase retention and conversation
- Enable innovation in your business though data insights