Whether in an agency, or start up, software or marketing, validating UX is essential to gain traction in this digital age. This session we will walk through how validating UX needs to go beyond qualitative data and has to include quantitative data to show the value and cost effectiveness of what we do that contributes to great user experiences but also the bottom line for our customers and clients. After this interactive session, you’ll be able to better;

  • Understand the importance of “UXing” your environment
  • Create a strategic roadmap for your department
  • Identify a measurable opportunity to utilize for validation
  • Identify and utilize the best metrics that validate the ROI of UX