With brands and marketers increasingly taking up the torch of storytelling, turning themselves into publishers across their web properties, blogs and social channels, there are plenty of tips, tricks and approaches to be learned from the world of journalism. This session will share some journalistic best practices taught in J-school classrooms and used in newsrooms across the country, allowing brand marketers to make high quality content and to better understand the processes and philosophies of their media partners. Put on your press hats and get ready to #ThinkLikeAJournalist.

After this session you’ll be able to:

  • Identify which content ideas are truly “newsworthy”
  • Take a journalistic approach to finding stories and sources
  • Understand the role that powerful stories can play (and how to craft ones that get noticed)