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Loren McDonald

Marketing Evangelist
IBM Marketing Cloud
Loren McDonald - IBM Marketing Cloud

McDonald’s role as a marketing evangelist is to educate marketers and executives on best practices and emerging trends in marketing automation, email, mobile and social marketing. He has written more than 500 articles, delivered more than 100 Webinars and 200 presentations at conferences around the world. The author of dozens of white papers and studies, he also authored the ebook “Almost Everything You Wanted to Know About Email Marketing.”

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