Matthew Capala is the Founder and Managing Director at Alphametic, a boutique SEO agency, Internet entrepreneur, speaker, publisher of Search Decoder, Adj Professor at NYU, and author of award-winning international bestseller “SEO Like I’m 5.” He writes on the The Next Web, Entrepreneur and Medium. His work and ideas have been featured on Chicago Tribune, Huffington Post, Mashable, Problogger, and Inc. At Alphametic, Matthew helps businesses increase their online visibility through data-driven solutions that yield higher ROI. With SEO and analytics at the core, he’s built an industry-leading international consultancy and training practice. The client list includes L’Oreal, Novartis, Quest Diagnostics, Shopkeep, Makeup.com, and Hoval. He’s been invited to deliver his signature SEO workshops to some of the world’s largest brands in destinations ranging from a luxury retreat in Trinidad to a corporate summit in the Swiss Alps. Matthew enjoys surfing, reading historical fiction, and travel.