Session Filters

Pre-event Monday, May 21

10:00am - 4:00pm

Google Analytics: Measure What Matters and Master Visitor Behavior in Your Marketing

  • Thom Craver, CBS Interactive
  • Thom Craver
  • Understand how Google Analytics collects visitor data
  • Use metrics and dimensions in standard reports
  • Create goals and conversion funnels
  • Track email, social, and offline marketing campaigns
  • Understand and utilize attribution modeling methods
  • Apply advanced segmentation for turning standard metrics into KPIs
  • Interpret KPI data to make business decisions
  • A/B test content for optimizing conversions
  • Create actionable dashboards and reports
Included with Platinum Passes, upgrade required for Conference, Plus, & Premium Passes

Integrated Advanced Social Media Marketing

  • Michelle Stinson Ross, Michelle Stinson Ross Consulting
  • Michelle Stinson Ross
  • Auditing Your Current Social State of Affairs: Learn how to quickly and quantifiably evaluate existing organic and paid social media marketing activities and determine how to best adjust budget and recourses for more business benefit
  • Setting Social Strategy: Learn to identify goals, avoid shiny object syndrome, and focus on driving meaningful impact for your organization
  • Purposeful Content Distribution: Learn how to work with Content, Search, and PPC to leverage and package content created for various purposes and put them in front of the right audiences at the right time.
    – We will dig deep into understanding audience/customer/influencer personas and how they are translated into paid audience targeting.
    – We will also delve into how to use creative elements to package content for the various social channels.
  • Measuring Impact: Close the marketing feedback loop. Learn how to measure advertising spend, user engagement, and how social traffic impacts other aspects of digital marketing
  • Scaling Your Efforts: Identify the right tools for your team (or yourself!) to get organized, streamline your social media management processes, and boost results
  • What’s Next: Identify future trends to help your brand or organization get and stay ahead of the curve
Included with Platinum Passes, upgrade required for Conference, Plus, & Premium Passes

Day 1 Tuesday, May 22

8:30am - 12:30pm

Conquering the Customer Journey with Content Marketing

AM Workshop
  • Noelle Schuck, Vertical Measures
  • Erik Solan, Vertical Measures
  • Noelle Schuck
  • Erik Solan
  • Understand why it’s vital to create content that resonates with your audience at different parts of the customer journey
  • Strategize, ideate and create user-focused content infused with SEO best practices that beats the competition in search and beyond
  • Know where, when and how to amplify your content in a way that encourages engagement and progression through the customer journey
  • Combine and leverage traditional and digital marketing to increase your audience reach and engagement
  • Use content marketing as a business asset and create revenue with your audience
Included with Plus, Premium & Platinum Passes, upgrade required for Conference Passes
  • B2B
  • B2C
  • Content Marketing
  • Strategy

Winning at SEO in 2018

AM Workshop
  • Understand the difference between indexing and ranking
  • Know what the Mobile-First Index is and how to prepare
  • Choose the right keywords
  • Determine if linking still matters
  • Measure SEO ROI, and the impact it has on your business
  • Justify your investment in SEO
  • Solve the most common SEO pitfalls
  • Maximize your SEO investment
Included with Plus, Premium & Platinum Passes, upgrade required for Conference Passes
  • B2B
  • SEO & Search
  • Strategy

45 Tactics to Take Your Email from Zero to Hero

AM Workshop
  • Michael Barber, barber&hewit
  • Michael Barber
  • B2B
  • B2C
  • Email Marketing
  • Mobile Marketing
  • Strategy

1:15pm - 2:15pm

The Scientific Secrets of Perfect Timing

  • Dan Pink, Best Selling Author
  • Dan Pink

In his new book WHEN, bestselling author Daniel Pink shows how timing isn’t an art—it’s a science. Drawing on a rich trove of research from psychology, biology, and economics, Pink reveals how best to live, work, and thrive. He will reveal how to use the hidden patterns of the day to build the ideal schedule, how to turn a stumbling beginning into a fresh start, how to utilize endings to succeed, as well as more fascinating secrets of perfect timing.

2:30pm - 3:00pm

Storytelling in the Age of Chatbots and AI

  • Carlos Gil, Gil Media Co.
  • Carlos Gil
  • Understand why WhatsApp and Facebook Messenger are critical to building brand loyalty
  • List key business benefits of using messaging chatbots
  • Build a chatbot in 2-minutes or less
  • Implement advanced strategies for creating content on Instagram, Snapchat and Live Video
  • Content Marketing
  • Emerging
  • Social Media

Speed to Insight: The Key to Marketing Analytics

  • Matt Hertig, Alight Analytics
  • Matt Hertig
  • Develop a plan for generating marketing insights faster, with less grunt work
  • Accurately assess your organization’s analytics capacity and your opportunities for growth
  • Understand what kind of analytics technology is right for your team
  • Drive business growth through sophisticated analysis and modeling solutions
  • Measurement
  • Strategy

Mobile: Why Customers Are Addicted (And What Marketers Can Do About It)

  • Erin Everhart, Home Depot
  • Erin Everhart
  • See how mobile has changed the way customers shop and what marketers can do about it
  • Understand the psychology to what makes mobile (and the content on it) so addictive
  • Add marketing tactics to your toolkit to help you better reach (and convert) your customers
  • Better position mobile media as a revenue-generating channel within your media mix
  • Mobile Marketing
  • Strategy

3:15pm - 3:45pm

Blitz-Scale Your Growth with Account Based Programs

  • Kevin O’Malley, SalesLoft
  • Kevin O’Malley
  • Apply a proven account selection process
  • Use a framework to build your account based program
  • Leverage actionable tactics tomorrow, if not sooner
  • Learn new metrics to drive your growth plans
  • Know your not alone in this journey
  • B2B
  • B2C
  • Content Marketing
  • Measurement
  • Social Media

Using Social Listening To Find The Next Big Thing

  • Jay Maldonado, MailChimp
  • Jay Maldonado
  • Understand various social listening tools (free and paid)
  • Use insights from social listening to fuel your digital strategies
  • Replicate successful examples of how insights can be used on a micro and marco level
  • B2B
  • B2C
  • Data
  • Social Media

Is Your Brand Ready For AI, IoT and the Sonic Revolution?

  • Gabe Tartaglia, Pandora
  • Gabe Tartaglia
  • Understand the impact of AI and IoT on consumer behaviors
  • Know more about tech trends affecting the path to purchase, including voice-based search
  • Gain best practices on how to connect with your customer in this paradigm shift to voice and audio
  • Strategy

Trigger Emails Made Simple

  • Susan McKenzie, Cisco Systems
  • Susan McKenzie
  • Understand, and recognize how trigger emails are different from your other marketing emails.
  • Collaborate with your development team more effectively to keep those emails updated
  • Use a specific strategy to organize your email workflow
  • Create a sense of order amongst the chaos
  • Conversion
  • Data

4:00pm - 4:30pm

Using Facebook to Build High-Converting Sales Funnels for ANY Business

  • Jordan Steen, Cereal Entrepreneur Academy
  • Jordan Steen
  • Use our Facebook Sales Funnel template to build sales funnels for YOUR business or marketing strategy
  • Understand the difference between nurturing a Facebook lead and slamming ads in their face
  • Customize your content/messaging to best fit your leads interests
  • Incorporate your Facebook marketing strategy with your other marketing verticals (email, website, blog/vlog, etc.)
  • B2B
  • Social Media
  • Strategy

Tag, You’re It! Track Your ROI with Google Tag Manager

  • Siobhan Lidon, FSC Interactive
  • Siobhan Lidon
  • Track valuable consumer actions on your website
  • Link specific goals and conversions to your consumers’ stages in the buying funnel
  • Find and report on unique data in Google Analytics
  • SEO & Search

How AI Will Let Us Be Marketers Again

  • Michael Trapani, IBM Watson Marketing
  • Michael Trapani
  • List how artificial intelligence is already changing marketers’ daily work
  • Understand what’s real about AI-powered marketing, today
  • Easily get started with AI-powered marketing
  • Emerging

Harnessing Analytics for More Effective Content and Messaging

  • Dan Gilgoff, AARP
  • Dan Gilgoff
  • Interpret performance metrics for stronger signals about what’s working and what’s not
  • Translate metrics to staff to make data actionable
  • Leverage new ways to Use real-time analytics to deepen engagement with your content
  • Content Marketing
  • Measurement

4:45pm - 5:15pm

Your Users Will Reward You For Using Accelerated Mobile Pages (AMP)

  • Ben Morss, Google
  • Ben Morss
  • Understand why AMP was created and why it’s effective
  • Debunk common myths about AMP
  • Discover the power of AMP to create full-featured, beautiful websites
  • Define how AMP can be used well and used poorly
  • Incorporate AMP into your site, saving time and improving retention
  • Mobile Marketing
  • UX & Design

Top Tips to Have Your Best Year of Email Marketing Ever

  • Nora Snoddy, Campaign Monitor
  • Nora Snoddy
  • Employ best practices for growing your list with more of the right subscribers
  • Design strategies top brands are using to boost engagement
  • Identify the data that matters most and quickly put it to work
  • Use automation to scale your email marketing efforts
  • B2B
  • B2C
  • Email Marketing
  • UX & Design

Automating Operations to Grow Your Business

  • Juan Parra, Accelo
  • Juan Parra
  • Understand how automation can help you grow your business
  • Get your entire team working on one platform
  • Have the right data at the right moment to make better business decisions
  • Open new opportunities for your business by having utilization and profitability rates in real-time
  • Data
  • Strategy

Spanx Gut Instincts vs. Data Analytics: The Road to being Customer Obsessed

  • Christina Bowles, Spanx
  • Christina Bowles
  • Understand how a Spanx redesigned their website with a Customer Experience first mind set
  • Implement the delicate balance between listening to your gut and using data to make decisions
  • Replicate how this ever evolving process turned into an increased sales and an award winning Spanx website
  • Conversion
  • Data
  • UX & Design

5:15pm - 6:15pm

Opening Reception

Day 2 Wednesday, May 23

8:30am - 9:00am

Irresistible Emails – Inject New Life Into Your Email Marketing

  • Jillian Wohlfarth, SendGrid
  • Jillian Wohlfarth
  • Cite new subject line data—how many words should you use and are emojis ok or not ok?
  • Use unique tests to run to get to know your recipients better
  • Replicate examples of emails that leave subscribers wanting more
  • Understand what’s on the email horizon and how to stay ahead of the curve
  • B2B
  • B2C
  • Email Marketing

A/B Testing & Optimization: How to Take the Web from Good to Great

  • Scott Calderwood, SAS Institute
  • Scott Calderwood
  • Better understand the ROI and impact testing can have to your business and web experiences
  • Develop a comprehensive a/b testing and optimization plan
  • Understand how to leverage tools and methods for identifying high ROI areas for web optimization
  • Leverage and use data-driven decision making through the power of testing and learning
  • Be an optimization hero for your organization – taking the good, and making it great
  • Measurement
  • UX & Design

Predictive Analytics: Making Your Data Work Harder for Your SEO and Other Content Marketing

  • Marc Engelsman, Digital Brand Expressions
  • Marc Engelsman
  • Combine digital experiences with customer data to predict what users are likely to respond to different messages
  • Use performance and touch-points data to map content strategies
  • Understand how your content is working in support of your SEO efforts today and how to improve it
  • Content Marketing
  • Measurement
  • SEO & Search

9:15am - 9:45am

The Hank Moody Guide to Email Marketing: Authentic Messages that Provoke Response

  • Karen Talavera, Synchronicity Marketing
  • Karen Talavera
  • Understand why personality and authenticity is so important and how to convey it in your email
  • Avoid Hank’s relationship mistakes with your customers and subscribers, but instead foster loyalty and appreciation
  • Reveal toxic, dysfunctional patterns in design, operations and strategy before they take root and grow
  • Experience a mindset shift in how you approach and execute email marketing
  • Enjoy some favorite clips from the show along the way
  • B2B
  • B2C
  • Email Marketing
  • Strategy

Getting the C-Suite Socially Active: Turning Senior Level Executives into Brand Ambassadors

  • Andreea Cojocariu, Cojoy Marketing
  • Andreea Cojocariu
  • Convince senior leadership to start using social media if they aren’t already.
  • Turn senior leaders into brand ambassadors by creating an internal brand ambassador program.
  • Kickstart a social media coaching program for internal influencers.

Using Social Media and Content to Build Your Personal Brand and Land Your Next Job

  • Jeff Perkins, Parkmobile
  • Jeff Perkins
  • Develop your personal brand positioning
  • Build a content strategy for your personal brand
  • Leverage social media to build your personal brand
  • Balance your personal brand with your professional responsibilities
  • Content Marketing
  • Social Media

Lessons Learned in Content Personalization During Worst Hurricane Month in History

  • Lindsay Howard, The Weather Company
  • Lindsay Howard
  • Use location, time, behavior, and events to create hyper-personalized mobile experiences for users
  • Increase retention, sessions per user, and home screen click-through rates
  • Maintain user interest and engagement over a longer period of time
  • Use machine learning and bot-driven conversations to further personalize content in the near future
  • Define your execution pillars
  • Content Marketing

10:00am - 10:30am

Make Your Messages Count: Using Consumer Insights for Compelling Content

  • Brad Perry, Authentic
  • Brad Perry
  • Identify the common business process pitfalls that lead to boring content and how to avoid them
  • Understand the importance of tying business needs and brand truths to consumer passion points and platform expectations
  • Describe how deep consumer insight methodologies such as digital ethnography and in-context interviewing lead to rock-solid content strategy
  • Describe how strategic planning techniques such as narrative mapping and agile creative briefs lead to compelling content
  • Create their own process for developing effective, consumer-centered digital and social content
  • B2B
  • B2C
  • Content Marketing
  • Conversion
  • Data

Use Marketing Automation to Optimize Your Email Marketing

  • Kamil Jodelko, GetResponse
  • Kamil Jodelko
  • Use marketing automation for segmentation purposes based on your subscriber’s behavior
  • Implement dynamic filters for building multi-purpose workflows
  • Work with time sensitive workflows based on custom field information
  • Data
  • Email Marketing

Developing Innovative Solutions for a Better Customer Experience

  • Scott Emmons, Neiman Marcus
  • Scott Emmons
  • Understand the key ingredients and see examples of successful innovation projects
  • Evaluate your consumer-facing technology stack
  • Develop practices to constantly discover and infuse innovation nto your business strategy
  • Measure the ROI of current and prospective tech investments driving innovation in your business
  • B2C
  • Strategy

Integrating Strategy and Budgets to Form a Cohesive PPC Program

  • Jeff Baum, Hanapin
  • Jeff Baum
  • Build strategic plans that are in alignment with business objectives and budget priorities
  • Allocate PPC budgets using the 70/20/10 allocation approach
  • Create forecasts to allocate funds based on the constantly changing needs of the organization
  • Implement budget tactics that maximizes performance to generate the highest return
  • Paid Advertising

11:00am - 11:30am

Bloody Hell! And Other Marketing Truths My British Mum Taught Me

  • Michael Barber, barber&hewit
  • Michael Barber
  • Understand why we have to be more keenly focused than ever on customer experience and retention
  • Appreciate that we are often underserving our customer’s expectation of their experience
  • Learn a framework that will help ensure your products and services are more tuned to your customer’s needs and experience
  • Enjoy many of the equally amazing, applicable, and ridiculous lessons my British Mother taught me and how they apply to thinking through customer experience
  • Strategy

Programmatic Evolved: Using Artificial Intelligence to Target, Measure, Convert, & Repeat

  • Jeremy Hudgens, Genius Monkey
  • Jeremy Hudgens
  • Move beyond reach, frequency & CPM
  • Use Artificial Intelligence (AI) to be a smarter marketer
  • Speak to the right now generation, understand your audience, & impact the bottom line with AI
  • Create heavy competition among publishers & networks to stretch your ad dollars in real-time
  • B2C
  • Content Marketing
  • Measurement
  • Social Media

Augment Your Brand: Integrating AR into Your Marketing Strategy

  • Cathy Hackl, Marketing New Realities
  • Cathy Hackl
  • Understand today’s AR tools for marketers
  • Apply real-world insights from Porsche’s Augmented Reality launch on the iPhone X
  • See what’s next in AR and why it matters to marketers
  • Emerging
  • Strategy

Search Engine Optimization in a User First World

  • Jake Finkelstein, Method Savvy
  • Jake Finkelstein
  • Evaluate your website’s current user experience through the lens of search engine optimization.
  • Utilize user experience design principles to improve SEO performance.
  • Build better audience personas to align exceptional user experiences with searcher intent.
  • B2B
  • B2C
  • Conversion
  • Data
  • SEO & Search

11:45am - 12:15pm

Digital to Physical: Connecting The Dots In An Omni-Channel World

  • Nicola Smith, REBEL & REASON
  • Nicola Smith
  • Gain a better understanding of consumer expectations around omni-channel
  • Understand best-in-class examples of brands connecting the dots to create powerful omni-channel experiences
  • Get a glimpse into where omni-channel is heading next as it converges with emerging tech like AI, chatbots, AR and IoT
  • Learn how to start connecting the dots for your brand
  • Branding
  • Content Marketing

5 Steps to Getting your Global Content Strategy Right

  • Annette Obermeier, Smartling
  • Annette Obermeier
  • Grasp the complexities of taking your brand into global markets, and what to do about it
  • Develop your company’s global content strategy from start to scale
  • Understand how to measure the performance of your global content and optimize to maximize ROI
  • Translate those numbers and use data to monitor and optimize your efforts
  • Content Marketing
  • Strategy

Location Data as a Data Unifier: Retail Brand Successes

  • Kristina Tsiavos, PlaceIQ
  • Kristina Tsiavos
  • Develop a plan to apply location data to understand consumer audiences
  • Better understand how location data can mix with other data sources (1st party CRM data, TV viewership, CPG purchases, auto ownership) to build better audiences
  • Implement practical best practices highlighted in work from Urban Outfitters and Shinola
  • B2C
  • Data
  • Strategy

Double Your Provable Returns from Paid Digital Media

  • Bill Leake, Apogee Results
  • Bill Leake
  • Learn and implement many of the best hacks and tricks used by top performers to optimize their spend
  • Deploy campaigns that lean into, take advantage of, and enhance your existing marketing efforts
  • Identify the signs of mis-managed campaigns, and avoid them in your own
  • Move to an agile, high-performance, digital media culture of excellence
  • B2B
  • B2C
  • Paid Advertising

12:30pm - 1:30pm

Zero-Dollar Marketing: Driving Global Impact Through Growth Hacking

  • Andrew Malcolm, Evernote
  • Andrew Malcolm

1:45pm - 2:15pm

Send Great Email: How to Truly Communicate, Captivate and Connect with Every Subscriber

  • Implement tips on how to avoid Spam filters
  • Effectively use the Subject line and Preheader text to encourage a subscriber to open your email
  • Understand why considering accessibility within your email design is critical to the success of your campaigns
  • Make quick and easy email code changes that will allow you to communicate, captivate and connect with your subscribers
  • Understand how Auditory technologies (Google Home, Amazon Alexa, etc.) are going to change the way we interact with email
  • B2B
  • B2C
  • Email Marketing

Why Your PR Sucks for Your SEO

  • Alyssa Esker, Edelman
  • Alyssa Esker
  • Understand the components that truly affect search results
  • Objectively view your own marketing and communications tactics and how they may be helping or hurting your search efforts
  • Identify strategies and tactics you can adopt today for tangible results
  • Tie search efforts to results that aren’t just web traffic (even though web traffic is great)
  • B2B
  • B2C
  • Content Marketing
  • SEO & Search
  • Strategy

Chatbots & Mobile Wallets: Why Brands Need the Product Management Model

  • Raqib Sheikh, J. Walter Thompson
  • Raqib Sheikh
  • Understand why marketers should adopt a minimum viable product mindset to successfully launch digital tools
  • Practice “brutal empathy” as a means for adding user value

  • Learn product development best practices and principles, like “fail faster.” team
  • Strategy

Attaining the Reach through Content and Influence Marketing

  • Juanika Cuthbertson, Ladypreneur® Academy
  • Juanika Cuthbertson
  • Engage influencers to drive marketing momentum
  • Create accountability for sales and promotion results
  • Build collaborative channels, funnels, and metrics to drive income
  • B2C
  • Content Marketing
  • Social Media
  • Strategy

2:30pm - 3:00pm

Measuring the Competition: Adopting Location Intelligence for Strategic Brand Planning

  • Christian Kunkel, Cuebiq
  • Christian Kunkel
  • Develop new practices to infuse competitive intelligence into your brand planning strategy.
  • Leverage offline analytics to measure the success of your competition’s marketing initiatives
  • Measure your brand’s success versus the competitive landscape in real-time in order to optimize marketing strategies and investments
  • B2C
  • Measurement
  • Strategy

How to Map Your Digital Footprint

  • Juntae DeLane, Digital Delane, Digital Branding Institute
  • Juntae DeLane
  • Optimize your digital brand to increase conversions
  • Connect with the right customers and users in the flow of their day and be relevant to the context you find them
  • Align your digital brand with the digital trail people take to explore their interests
  • Get the latest tools to leverage for your digital brand
  • B2C
  • Measurement
  • Strategy

Defining the Practical side of Augmented and Virtual Reality

  • Brian Browning, RightPoint
  • Brian Browning
  • Understand the differences between Augmented Reality and Virtual Reality
  • Replicate practical examples of how AR and VR technologies can deliver compelling brand experiences
  • Implement CMS tools to power AR and VR experiences and drive innovative (and measurable) business outcomes
  • Emerging

Death to Boring B2B Marketing: Driving Innovation with Design Thinking

  • Cliff Seal, Salesforce
  • Cliff Seal
  • Reorient you around more audacious goals and higher levels of creativity
  • Uncover opportunities to experiment bravely
  • Enhance collaboration, conversation, ideation, and validation
  • Refine your goals to be more trackable and attainable
  • B2B
  • B2C
  • Measurement
  • Strategy
  • UX & Design

3:15pm - 3:45pm

Five Key Traits for High Performing Marketing Organizations

  • Mathew Sweezey, Salesforce
  • Mathew Sweezey
  • Understand how progressive businesses leverage stretch budgets for marketing wins
  • Re-think marketing budgets based on growth stages of your business
  • Use the power of agile workflows for content and email marketing
  • B2B
  • B2C
  • Strategy

Combine Paid & SEO Strategies to Increase Your Bottom Line

  • Erik Solan, Vertical Measures
  • Erik Solan
  • Effectively optimize your site to combat Google’s ever-changing algorithm and land on top of the search results.
  • Understand how the popular opinion on paid media view has changed and how to beat your competitors for the bid
  • Get your SEO and Paid teams working together towards the same goal
  • Build and grow your own audience and leverage it for real revenue growth
  • B2B
  • B2C
  • Paid Advertising
  • SEO & Search

PR Reimagined

  • Sarah Tourville, Media Frenzy Global
  • Sarah Tourville
  • Learn how different industries are adapting and reimagining PR to meet their organization’s needs – and most importantly, how your company can incorporate those same strategies
  • Find new solutions and technologies to make your job easier and more effective
  • Gain real-life insights on how seasoned PR and communications professionals had to adapt to this new PR landscape and reimagine the way they do business
  • Strategy

3:55pm - 4:25pm

Facebook Ads: Mastering the Power of the Demographic Fire Hose

  • Susan Wenograd, Aimclear®
  • Susan Wenograd
  • Know how to translate your customer journey into the structure of Facebook advertising
  • Understand tracking, optimization, and bidding strategies
  • Distinguish between the campaign types and creative possibilities, and how/when to use what type
  • Find new ways to leverage your existing customers and fans to acquire new ones
  • Paid Advertising
  • Social Media

Effectively Utilizing Audiences for Greater ROI

  • Andrew Wilder, Resolution Media
  • Andrew Wilder
  • Implement best practices for developing relevant and timely content for audience targeting to achieve optimal results through a customer-first approach
  • Create strategies and experiences tailored to key audiences’ needs by segmenting CRM data and leveraging customer lifecycle targeting
  • Utilize audience lists across channels such as social and programmatic to more effectively drive success against KPIs and deliver ROI
  • Data
  • Strategy

Utilizing SMS (Messaging) to Improve Long Term Engagement

  • Freddie Bologno, DoSomething
  • Freddie Bologno
  • Better understand the value of SMS messaging for customer retention
  • Utilize data to inform segmentation of your lists and create effective user journeys
  • Develop a concise and actionable long term engagement strategy
  • Learn about messaging tools that you can use to put your plan into action
  • Mobile Marketing
  • Strategy

4:25pm - 5:25pm

Closing Reception