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Pre-event Monday, May 20

10:00 am - 4:00 pm

Influencer Masterclass: Cultivating a Powerful Network for Link Building, Social Media Evangelism, and PR​

Masterclass
  • Michelle Stinson Ross, Apogee Results
  • Michelle Stinson Ross

We’ll cover topics including:

  • Influencer Audit: Learn how to quickly and quantifiably evaluate existing backlinks, web and press mentions, social mentions, and referral traffic for business value and growth opportunity.​
  • Identify and Qualify: Learn to identify potential influencers for link building, social media, and news media and how to sort, qualify, and prioritize each for outreach.​
  • Influencer Resources: Learn how and when to either pivot existing content and resources or create brand new resources for influencers across various disciplines. This section will include evaluating when to get involved in paid influencer engagements.​
  • Outreach: Learn how to work with Email, Social and Paid Placements to develop and cultivate long term influencer/press relationships.​
  • Tools: Learn more about the tools featured during this workshop and how to use them to get organized, streamline your influencer management processes, and boost results​
  • Case Studies: See how best practices work in real marketing situations and gain insight on how to integrate with your business needs.​

At the end of this masterclass, you’ll be able to:

  • Assess your current influencer programs and resulting traffic
  • Determine current business value and growth from your influencer programs and set future goals
  • Identify additional opportunities to build relationships with new sites and influencers in your industries
  • Evaluate what content and resources you have or need to develop in order to support your programs
  • Grow your long term press/influencer relationships
  • Know when to get involved with paid influencer engagements​
Included with Platinum Passes, upgrade required for Conference, Plus, & Premium Passes

CRO for Content Marketers

Masterclass
  • Brian Massey, Conversion Sciences
  • Brian Massey
  • The magical equation you’ve been optimizing for, but didn’t know it.
  • The metrics content marketers should pay attention to.
  • Calculate the value of a reader, prospect and customer.
  • Build high-converting content pages.
  • How to get bigger content budgets from higher conversion rates.
  • The rules of behavioral science — that you already know.
  • The tools you should always have at your fingertips.
  • How to use heatmaps to improve page layouts.
  • Using analytics to grade your content and traffic.
  • Why Bounce Rate is a poor indicator of content effectiveness.
  • The sources of data you can tap for amazing insights.
  • Keeping designers and copywriters honest.
  • How to outgrow competitors with more resources.
  • Dealing with executive interference.
  • How to evaluate for crazy ideas that “just might work.”
  • Transcend your IT department.
  • How to decide what to change, what to leave the same, and what to test.
  • Writing great survey questions.
  • How to run a focus group from your desk.
  • Managing content for a website redesign.
  • How to develop ads that deliver qualified readers.
Included with Platinum Passes, upgrade required for Conference, Plus, & Premium Passes

Day 1 Tuesday, May 21

8:30 am - 12:30 pm

Creating Foolproof Content Marketing that Customers Love

AM Workshop
  • Leigh George, Freedom
  • Leigh George
  • Understand best practices and the latest trends driving content marketing success
  • Audit your current content strategy and approach to message development to undercover common problems and easy fixes
  • Develop audience insights quickly to create personas that help you understand your business from your customers’ perspective
  • Use your personas to create a framework for messaging that gives customers a reason to care about and listen to you.
  • Create a unique voice for your brand that helps your content stand out from competitors
  • Develop a map that gives you a high-level view of your content, cadence and ensures your communication across any channel is coordinated
  • Leverage the best tools for collaboration and efficiency
  • Simplify measurement to analyze only the most essential metrics defining success
Included with Plus, Premium & Platinum Passes, upgrade required for Conference Passes
  • B2B
  • B2C
  • Email Marketing
  • Strategy

Advanced SEO Tactics for 2019

AM Workshop
  • Janet Driscoll Miller, Marketing Mojo
  • Janet Driscoll Miller
  • Fix core indexing issues
  • Identify inbound links and deal with spammy links
  • Choose the right internal links to maximize PageRank
  • Use schema code
  • Add multiple languages to your website
  • Address mobile-specific SEO challenges
  • Avoid pitfalls during a redesign process
  • Improve conversion from organic search
  • Identify and address lead generation holes in your SEO execution
  • Accurately report SEO results and how they contribute to ROI
Included with Plus, Premium & Platinum Passes, upgrade required for Conference Passes
  • B2B
  • B2C
  • Conversion
  • Measurement
  • Mobile Marketing
  • SEO & Search

Forget Everything You Know About Email Marketing

AM Workshop
  • Jen Capstraw, Iterable
  • Jen Capstraw
  • List the components of a complete email program
  • Determine email best practices worth busting
  • Implement The Goldilocks Zone: A practical path to personalization
  • Break free of batch ‘n blast
  • Know when to just say no to A/B testing
  • Name the essential components of preference centers that work
  • Use the feng shui approach to email design
  • Understand the future of email.
Included with Plus, Premium & Platinum Passes, upgrade required for Conference Passes
  • Email Marketing
  • Measurement
  • Strategy
  • UX & Design

Develop a Facebook Advertising Strategy to Reach Your Best Prospects

AM Workshop
  • Susan Wenograd, Aimclear®
  • Susan Wenograd
  • Understand the differences between ad types, bidding optimizations, and ad placement
  • Fine tune your targeting to reach the best possible audience
  • Fit the newest types of ads into your marketing strategy
  • Create Instagram ads with the Facebook Ads Manager
  • Use the Facebook pixel works for tracking and retargeting
  • Split testing your ads and diving into the reports so you save money
Included with Plus, Premium & Platinum Passes, upgrade required for Conference Passes
  • Paid Advertising
  • Social Media

Main Conference

1:15 pm - 2:15 pm

Future Consumers

Keynote
  • Randi Zuckerberg, Zuckerberg Media
  • Randi Zuckerberg

Technology provides incredible new opportunities for our lives and our businesses. But it can also make us want to rip our hair out of our head with complication and confusion. In this insightful talk, Randi will give real world advice on how to make tech work for you and your business: recruiting, managing employees, marketing your business, engaging customers, and much more – in a talk that feels fun, lively, and fresh.

2:30 pm - 3:00 pm

10 Challenges Digital Marketing Leaders Face (and how to solve them)

  • Bob Tripathi, Digital Sparx Marketing
  • Bob Tripathi
  • Leverage MarTech to have a holistic view of all campaigns
  • Troubleshoot SEO and WIN at SEO
  • Create personalized content for your audience
  • Effectively work with IT to get things done
  • Nurture and score your B2B leads
  • Structure your Digital team to scale fast
  • B2B
  • B2C
  • Content Marketing
  • Conversion
  • Data
  • SEO & Search
  • Strategy

“Meh” to “Marvelous”: How to Market on Facebook Ads in the Era of Killer Competition

  • Susan Wenograd, Aimclear®
  • Susan Wenograd
  • Understand what changed over the past year and how to adapt your selling strategy for it TODAY
  • Navigate the changes on Facebook Ads and go from media buyer to masterful marketer
  • Use smart scaling tactics to cast a wider net without emptying your wallet
  • B2B
  • B2C
  • Conversion
  • Paid Advertising
  • Social Media

The Crippling Effects of Paralysis Through Analysis: Simplifying Decision-Making

  • Joe Abercrombie, Atlanta Hawks
  • Joe Abercrombie
  • Create an agreed upon Decision Tree that will help you cut through the noise that typically stalls good decision making
  • Align yourself and your team, which will allow easier navigation of daily challenges/decisions and better understanding of calculated risk
  • Develop clarity of purpose in your marketing strategy
  • B2C
  • Strategy

Influencers: Cultivating a Powerful Network for Linkbuilding & Social Media Evangelism

  • Michelle Stinson Ross, Apogee Results
  • Michelle Stinson Ross
  • Identify and qualify influencers from several sources
  • Craft news, messages, and value propositions that matter to the press and industry influencers
  • Create outreach strategies that span the longer influencer engagement process
  • B2B
  • B2C
  • Conversion
  • Social Media
  • Strategy

3:15 pm - 3:45 pm

Extend Your Reach through Content & Influence Marketing

  • Juanika Cuthbertson, Ladypreneur® Academy
  • Juanika Cuthbertson
  • Identify the voice of the brand you represent, and how to communicate it effectively
  • Develop marketing strategies that are both flexible and connectable
  • Create accountability within your target
  • Measure techniques through digital and responsive analytics
  • B2B
  • B2C
  • Content Marketing
  • Measurement
  • Social Media

Unlocking the Value of Social – How to Achieve ROI Beyond Marketing

  • Georgia Dahle, Hootsuite
  • Georgia Dahle
  • Understand the new forces that are changing the rules of social
  • Use building blocks to break down silos and enable social to be leveraged throughout your organization beyond marketing
  • Improve measurement of the impact of social by looking at customer outcomes alongside business outcomes
  • B2B
  • B2C
  • Measurement
  • Strategy

It’s Time to Think Differently About Mobile

  • Stephanie Cox, Lumavate
  • Stephanie Cox
  • Understand the major shifts happening in mobile tech, why they’re occurring, and how the biggest tech players (Apple, Google, etc.) are paving the way
  • Explain how these shifts will change how brands interact with consumers on mobile
  • Outline how your brand should rethink its mobile strategy to adapt to this change
  • Develop a plan to bring true personalization to your mobile strategy
  • B2B
  • B2C
  • Emerging
  • Mobile Marketing

The Feng Shui of Modern Email

  • Jen Capstraw, Iterable
  • Jen Capstraw
  • Recognize design trends that prioritize engagement and accommodate mobile and desktop email clients
  • Better align messaging and calls to action with campaign objectives
  • Boost ROI with personalization that moves the needle
  • Leverage the CTA secret that gets the click—even among disengaged subscribers
  • B2B
  • B2C
  • Email Marketing

4:00 pm - 4:30 pm

Connecting through Storytelling

  • Chantel McGee, Google
  • Chantel McGee
  • Understand the framework of a great, memorable story and better connect with audiences
  • Develop the building blocks of your story, no matter how big or how small
  • Use five straightforward questions to help develop your narrative
  • Transform good ideas into compelling stories that deepen connection and start conversations
  • B2B
  • B2C
  • Content Marketing

Analytics and Attribution: Measuring the Success of Influencer Marketing

  • Michelle Stinson Ross, Apogee Results
  • Michelle Stinson Ross
  • Set the expectations for influencer deliverables
  • Define and track brand & traffic KPIs
  • Report on how influencers have impacted revenue
  • B2B
  • B2C
  • Data
  • Measurement
  • Social Media

So You’ve Joined the “Sonic Revolution” . . . Now What?

  • Gabe Tartaglia, Pandora
  • Gabe Tartaglia
  • Understand the importance of developing a Sonic strategy as we move towards an increasingly screenless world
  • Know why sound is one of the most powerful platforms that can impact human memory, emotion, and behavior
  • Get started developing a sonic ID
  • Build new models of measurement and effectiveness in this new era
  • B2B
  • B2C
  • Conversion
  • Emerging
  • Measurement

Generation Entertain Me: How Gen Z is Changing Everything

  • David Fossas, WP Engine
  • David Fossas
  • Understand how the shift from inform to entertain driven by a digital dependence can impact your brand
  • Rethink your digital experience as the human experience
  • Create a predictive personalized experience
  • B2B
  • B2C
  • Strategy

4:45 pm - 5:15 pm

Elevate Your Content Strategy: How to Scale and Produce Effective Consumer Conversations

Keynote
  • Beverly Jackson, MGM Resorts International
  • Beverly Jackson

Reaching as many people as possible through personalized and engaging content is a significant marketing challenge, but this year offers technology advancements and proven strategies that help improve these efforts. During this Keynote, Beverly Jackson will discuss how to develop a sophisticated content strategy that’s optimized for how consumers behave and where they’re interacting today.

5:15 pm - 6:15 pm

Opening Reception

Day 2 Wednesday, May 22

8:30 am - 9:00 am

How to Turn Employees into Social Media Rock Stars with an Employee Advocacy Program

  • Andreea Cojocariu, Cojoy Marketing
  • Andreea Cojocariu
  • Integrate a social media advocacy program into your overall integrated marketing and social media programs
  • Learn how to launch a social media advocacy program
  • Incentivize program users to become active members
  • Identify KPIs that matter
  • B2B
  • B2C
  • Conversion
  • Measurement
  • Social Media

Website Migration: What to Do Pre, During and Post

  • Samantha Kermode, Vertical Measures
  • Samantha Kermode
  • List reasons why you should migrate (there are plenty)
  • Take advantage of opportunities to make your new website SEO friendly
  • Use best practices presented to prepare for your migration
  • Find out what to expect during migration day
  • Know what you need to monitor in post-migration
  • B2B
  • B2C
  • SEO & Search
  • Strategy
  • UX & Design

How to Hit Your Biggest, Boldest Goal: A Step-by-Step Guide from Inception to Launch

  • Marissa Ranalli, DoSomething.org
  • Marissa Ranalli
  • Build cross-functional coalitions and effective communication & goal setting/monitoring processes
  • Think strategically and creatively to launch innovative solutions to accelerate pacing towards your org’s goals
  • Leverage scalable & affordable tech to create, test, and iterate on new tactics, increase conversion, and retain customers
  • B2B
  • B2C
  • Strategy

9:15 am - 9:45 am

Marketing Trends that Matter in 2019—and How to Leverage Them

  • Leigh George, Freedom
  • Leigh George
  • Overcome the biggest threat to your business that may not even be on your radar
  • Understand the five most importance changes in consumer behavior today and evaluate their implications for your brand and marketing
  • Replicate the approaches of top brands to these seismic changes successfully at your organization
  • Implement an approach to marketing that ensures your brand resonates with customers’ changing needs—no matter who they are
  • B2B
  • B2C
  • Conversion
  • Strategy

Getting to SQL: Sales & Marketing Alignment to Fill the Funnel

  • Shay Howe, ActiveCampaign
  • Thomas Kuppens, Salesforce
  • Shay Howe
  • Thomas Kuppens
  • Identify the key areas to align Sales & Marketing
  • Break down the barriers to strengthen your teams
  • Develop shared key metrics of success
  • Understand some of the best practices to execute a successful partnership between Sales & Marketing
  • B2B
  • B2C
  • Conversion
  • Data

Grow Your Business Through the Flawless 5-step eCommerce Growth Pyramid

  • Jeeyan Rostam Abadi, Hawke Media
  • Jeeyan Rostam Abadi
  • Develop (or redevelop) the foundational footprint necessary to optimize your current eCommerce efforts
  • Design and execute on a full-funnel media strategy to generate quality traffic and leads to your website
  • Attract new customers, nurture your current customers and expand your customer base.
  • Identify the platforms and strategies necessary to achieve your desired growth outcomes by analyzing your existing funnel
  • Leverage new data and insights to sustainably grow your revenues
  • B2C
  • Conversion
  • Data
  • Strategy

Keyword Research Like a Pro: Next-Level SEO Techniques for Modern Marketers

  • Matthew Capala, Alphametic
  • Matthew Capala
  • Build keyword funnels based on your customer’s journey and conversion goals
  • Find Golden-Nugget keywords with “high commercial intent” using the latest tools
  • Effectively mine Google’s search engine result pages, forums, related topics, hashtags and social media trends
  • Increase your brand visibility in Google’s search results utilizing featured snippets, answer boxes, and social media feeds
  • B2B
  • B2C
  • SEO & Search

10:00 am - 10:30 am

Fyre Festival: 10 Marketing Lessons Your Business Can Leverage

  • Brian Fanzo, iSocialFanz
  • Brian Fanzo
  • Move beyond marketing your products/apps/services and focus on experience marketing
  • Empower today’s digitally connected consumer by capturing attention, maintaining attention and creating buzz
  • Understand why influencer marketing in 2019 requires much more than a celebrity posting an orange tile and how every business can leverage influencer marketing at scale
  • Spend more time understanding your customer while embracing the importance of transparency and authenticity in good times and when things go up in flames!
  • B2B
  • B2C
  • Content Marketing
  • Social Media
  • Strategy

SEO Quick Wins: 20% of Actions for 80% of Results

  • Matthew Capala, Alphametic
  • Matthew Capala
  • Execute on the 20% of transformative actions that lead to 80% of your organic search results
  • Perform a quick, simple and action-oriented SEO audit to prioritize your content, backlink and technical strategies
  • Design a winning SEO game plan that will not break the bank
  • Implement an agile and inclusive SEO process
  • Adapt to recent Google changes and position your strategy ahead of the evolving algorithm (and the competition)
  • B2B
  • B2C
  • Content Marketing
  • SEO & Search

Actionable Tips for Using Attribution to Demonstrate How PPC Drives Results

  • Jeff Baum, Hanapin
  • Jeff Baum
  • Set up reports that demonstrate the relationship of PPC to performance uplift across all digital marketing channels
  • Build and optimize your PPC account to drive conversion across all digital marketing channels, not just on a last click basis
  • Communicate the value of attribution to key stakeholders by learning how to create actionable insights and cross channel
    performance projections
  • B2B
  • B2C
  • Measurement
  • Paid Advertising

Three Keys to Mastering B2B Email Like a Jazz Musician

  • Cliff Seal, Salesforce
  • Cliff Seal
  • See how high performing marketers use testing for benchmarks (not for a free metrics boost)
  • Understand how segmenting and personalized content work together
  • Leverage real-time behavioral triggers that drive results
  • Multiply efforts across your organization—without losing brand consistency
  • B2B
  • Data
  • Email Marketing

11:00 am - 11:30 am

Customer Experience as the Lever to Drive Demand Generation – And Revenue

  • Lauren Goldstein, ANNUITAS
  • Lauren Goldstein
  • Apply buyer insights to close the gap between planning and execution, and improve cross-company alignment
  • Create conversations that matter most to your buyers and drive engagement
  • Operationalize your marketing initiatives to drive greater engagement across the lifecycle of your buyer relationships
  • B2B
  • Customer Experience
  • Strategy

Find Your Fascinating: A Live Storytelling Workshop

  • Justin Andrews, Animus Studios
  • Justin Andrews
  • Use this interactive brainstorming session for your next campaign
  • Apply best practices for creative meetings that sparks new ideas
  • Implement storytelling frameworks from the lens of a video strategist
  • Content Marketing
  • Strategy
  • Video Marketing

Why 80% of Marketers are Failing with Display, and How to Fix it Fast!

  • Jeremy Hudgens, Genius Monkey
  • Jeremy Hudgens
  • Better understand your customers’ journeys, and how they should be applied to your strategy
  • Recognize how display advertising fits into your overall marketing strategy
  • Utilize Google Analytics and other tools to measure the metrics that matter
  • Optimize your ad spend and improve your ROI
  • Paid Advertising
  • Strategy

Updated for 2019: Behavioral Science For Better Conversion Optimization

  • Brian Massey, Conversion Sciences
  • Brian Massey
  • Develop a better understanding of your audience, its needs, and its behaviors
  • Launch campaigns with greater understanding and data-driven precision
  • Use and understand the data from your results more efficiently for future tests
  • B2B
  • B2C
  • Conversion
  • Measurement
  • Strategy

11:45 am - 12:15 pm

What Marketers Can Learn About Social Media from DJ Khaled and Drake

  • Carlos Gil, Gil Media Co.
  • Carlos Gil
  • Tap into new storytelling features on Snapchat and Instagram Stories
  • Create an employee advocacy strategy to boost organic social media reach
  • Leverage social listening effectively to find and engage potential customers
  • Build relatable, real-time moments like an A-list celebrity for your brand
  • List the types of content given preferential treatment by Facebook and Instagram
  • B2B
  • B2C
  • Branding
  • Content Marketing
  • Conversion
  • Social Media

Re-Engagement that Rocks: Strategies & Tips from Simple to Sophisticated

  • Jen Capstraw, Iterable
  • Jen Capstraw
  • Understand the steps in the lifecycle that warrant re-engagement campaigns
  • Replicate best-in-class examples of re-engagement in action
  • Implement can’t-miss tips that get clicks among disengaged subscribers
  • Conversion
  • Email Marketing
  • Mobile Marketing

Modernize Your Marketing Work: 4 Simple Ways to Get More Done

  • Brent Bird, Workfront
  • Brent Bird
  • Create a more effective strategy to better attack your workload
  • Unify processes to get everyone on the same page
  • Reclaim more time for the job you were actually hired to do
  • B2B
  • B2C
  • Strategy

Defining and Analyzing the Modern Consumer Decision-Making Journey

  • Mark Michael, MarkMichael.io
  • Mark Michael
  • Define and analyze the modern consumer decision-making journey
  • Understand the complexities and intricacies of consumer decision-making
  • Leverage a customer-centric and data-centric approach across the journey
  • Zoom in on how you can improve journey stages and zoom out on how you can improve your approach to support the entire modern consumer decision-making journey
  • B2C
  • Conversion
  • Strategy

12:30 pm - 1:30 pm

Building A Brand with Outrageous Marketing

Keynote
  • Scott Dikkers, The Onion
  • Scott Dikkers

The Onion’s co-founder and longest-serving editor-in-chief tells the story of how a scrappy group of college dropouts with no marketing budget created a worldwide comedy brand. He introduces the colorful characters behind The Onion’s success, shares insights about “outrageous marketing” that can apply to any organization, and reveals the pro tip for effectively “crossing the line” by using edgy content to offend everyone yet no one.

1:45 pm - 2:15 pm

Measuring Social in Today’s Shifting Sands

  • Chad Israel, Siegal Entertainment
  • Chad Israel
  • Setup the right tools and parameters to ensure social media success
  • Determine and prioritize KPI’s that buckshot goals and targets
  • Launch bold concepts and ground your ideas through substantiating data
  • Reverse engineer audiences to find underserved content opportunities
  • B2B
  • B2C
  • Conversion
  • Data
  • Measurement

Four Automated Email Series That Get Serious Results

  • Akerho Oghoghomeh, CM Group
  • Akerho Oghoghomeh
  • Produce 18x more revenue through content nurturing
  • Send personalized content based on specific user actions
  • Increase profits by 30% with behavioral emails
  • B2B
  • B2C
  • Conversion
  • Email Marketing
  • Measurement

Build Awareness, Credibility & Authority as a Podcast Guest

  • Mark Deal, Podcast Guest Academy
  • Mark Deal
  • Identify traits of the best podcasts to be interviewed on for your brand
  • Successfully reach out and get booked for interviews
  • Use conversational techniques that will make you a memorable guest
  • Unlock strategies to increase market awareness, credibility, and authority
  • B2C
  • Branding
  • Content Marketing
  • Conversion
  • Mobile Marketing
  • Strategy

How to Generate Revenue With Video Marketing

  • Antoine Dupont, Katapult Marketing
  • Antoine Dupont
  • Generate endless sources of content
  • Start videos in a way that ensures people will stay tuned until the end
  • Shatter myths and bad habits with video marketing
  • Produce content your audience cares about and wants to engage with
  • Effectively post and promote your content
  • B2B
  • B2C
  • Conversion
  • Social Media
  • Video Marketing

2:30 pm - 3:00 pm

9 Powerful Trends Shaping Marketing

  • David Miller, Acoustic
  • David Miller
  • Check-point your team’s path to Agile Marketing to ensure focus and drive to outcomes
  • Understand marketing’s hottest new role: Director of Marketing Data
  • Experience the transformative role of personalization and how AI can help
  • Discuss purpose-driven marketing, MarTech plus AdTech, customer experiences and more
  • B2B
  • Data
  • Strategy

The Role of Cognitive Biases in Marketing

  • Nick Glavor, Zoho Social
  • Nick Glavor
  • Understand the psychological concept of cognitive bias
  • Identify the common cognitive biases that affect your decision making
  • Utilize certain cognitive biases to improve your marketing efforts
  • B2B
  • B2C
  • Conversion

How to Develop a Strategic Marketing Plan to Beat the Competition

  • Chase Highley, Greenstone Media
  • Chase Highley
  • Determine how to measure success and know which channels will deliver your best ROI
  • Use the customer value calculator, and continuously improve your campaigns after launch
  • Design and develop a winning strategy to achieve your desired outcomes
  • B2B
  • B2C
  • Strategy

Innovation and Creativity: The Case for More Bad Ideas

  • Jason Keath, Social Fresh
  • Jason Keath
  • Understand how and why bad ideas improve your creative process
  • Define and encourage bad ideas across your organization to make your business more innovative
  • Incorporate more bad ideas into your personal or corporate creative culture
  • Apply the more bad ideas creative approach to a group or organization
  • B2B
  • B2C
  • Branding
  • Strategy
  • UX & Design

3:15 pm - 3:45 pm

Design Tips for Crafting Compelling Emails

  • Jessie Starke, Jackson Spalding
  • Jessie Starke
  • Structure your email best practices on a hierarchy of information and other design considerations
  • Design with all email clients in mind (Gmail, Microsoft Outlook etc)
  • Weigh the benefits and challenges of key email design and development tools
  • B2B
  • B2C
  • Conversion
  • Email Marketing
  • UX & Design

How to Design a Culture of Experience in Your Organization

  • Andy Vitale, Sun Trust Bank
  • Andy Vitale
  • Identify the level of design maturity and culture within their organization
  • Understand the value a mature culture of experience can add to their organization and how they can contribute
  • Utilize designer math to communicate results in ways that are meaningful to stakeholders
  • Leverage design tools and principles to align processes, as well as create a roadmap and measurable strategy to influence and evolve organizational culture
  • B2B
  • B2C
  • Customer Experience
  • UX & Design

Don’t Throw in Your Towel!

  • Quay Boddie, Quay Boddie
  • Quay Boddie
  • Redefine your vision and effectively share it internally and with customers
  • Create a reliable and rewarding team culture
  • Develop a resilient mindset in the face of business challenges
  • Strategy

LinkedIn on LinkedIn: How to Combine Account Based Marketing and Social Selling

  • Ty Heath, LinkedIn
  • Ty Heath
  • Explore insights on sales & marketing orchestration
  • Create effective content for ABM & social selling on LinkedIn
  • Use focused strategies to engage prospects on LinkedIn
  • B2B
  • Conversion
  • Strategy

3:55 pm - 4:25 pm

Seven Psychological Triggers Every Marketer Should Master

  • Daniel Codella, Wrike
  • Daniel Codella
  • Effectively wield seven of the most powerful psychological triggers to influence your audiences
  • Identify specific ways to improve your messaging to be more effective and impactful
  • Quickly build trust with existing and potential customers
  • B2B
  • B2C
  • Branding
  • Content Marketing
  • Strategy

Get New and Repeat Business on Autopilot with Email Marketing

  • Dave Charest, Constant Contact
  • Dave Charest
  • How to turn more website visitors into new email contacts
  • How to automate timely engagement with new contacts
  • How to do more business by sending more relevant emails
  • B2B
  • B2C
  • Conversion
  • Email Marketing

Designing for Turing: Voice, AI, and the Future of CX

  • Jason Snook, CapTech Consulting
  • Jason Snook
  • Understand the current industry trends around voice-enabled technology and artificial intelligence and how they impact yoru business.
  • Understand the the spectrum of design, adoption, privacy, security, accessibility implications of voice technologies and AI
  • Actively participate developing the future trends of voice and AI as part of your overall business and marketing strategies
  • B2C
  • Customer Experience
  • Emerging
  • UX & Design

Defining the 5 Key Elements of your Brand DNA

  • Adrion Porter, AP & Company
  • Adrion Porter
  • Develop a strategic process of building your brand (company or personal) using five elements as a blueprint
  • Understand the true difference between branding and marketing
  • Differentiate your brand against the competition with an effective purpose, positioning, and promise
  • B2B
  • B2C
  • Branding
  • Strategy

4:35 pm - 5:05 pm

Keys to Unlocking Content in a Modern World

  • Brandon Butler, Butter.ATL
  • Brandon Butler
  • Understand the context behind 3 kinds of content: Vitamins, Candy and Painkillers
  • Build a team that delivers content at the speed of culture
  • Create content that gets users “hooked”
  • Discover why “Sawdust” is the key to consistent content creation
  • Implement innovative ways for increasing engagement
  • Content Marketing
  • Strategy

Reaching 1.2 Billion People

  • Jack Morgan, Duolingo
  • Jack Morgan
  • Understand what refugees can teach us about our responsibility as creatives, marketers, and business leaders
  • Recognize how as more of us got connected, we’ve become more disconnected
  • Comprehend why we need to start with People and work our way back to Technology – not the other way around
  • B2B
  • B2C
  • Strategy

B2B Account Based Marketing: Align Your Digital Marketing for Sales Success

  • Bob Tripathi, Digital Sparx Marketing
  • Bob Tripathi
  • Gain marketing and sales alignment
  • Create digital tactics to target accounts
  • Tie MarTech platforms with digital activities
  • Create content for the right customer persona
  • Measurement

5:05 pm - 6:00 pm

Closing Reception

Join us at Digital Summit Atlanta 2019