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Agenda

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Pre-event Monday, August 24

10:00am - 4:00pm

The Ultimate Social Media Marketing Masterclass

Masterclass
  • Carlos Gil, Gil Media Co.
  • Carlos Gil
  • Perform a quick, simple and action-oriented social media audit to prioritize your content, community management, and conversion strategies
  • Design a winning social media game plan that will not break the bank
  • Create an engaged community of fans and content that converts
  • Manage a posting schedule and decide what—and where—you should post
  • Apply simple tricks for making your processes smooth and easy including tools to use
  • Engage employees to become social media advocates for your company
  • Regain organic reach on platforms such as Facebook by knowing what the algorithms show preferential treatment to
Included with Platinum Passes, upgrade required for Conference, Plus, & Premium Passes

Advanced Digital Analytics Strategies and Tactics

Masterclass
  • Chris Sietsema, Teach to Fish Digital
  • Chris Sietsema

At the end of this masterclass, you’ll be able to:

  • Know how to efficiently evaluate your existing analytics program and diagnose the issues affecting your data accuracy the most.
  • Create a blueprint for activating all the features necessary to produce a representative and rich data set.
  • Deliver data reporting with greater clarity, accountability and vision
  • Automate your report generation process
  • Conduct data mining more efficiently to find exciting correlations, and extract insights from those to “wow” your team.
  • Build, maintain and advocate for an analytics workflow that saves time, improves accuracy and fosters growth for your organization.
Included with Platinum Passes, upgrade required for Conference, Plus, & Premium Passes

Day 1 Tuesday, August 25

8:30am - 12:30pm

The Domino Effect and the Billion-Dollar Differentiator: Create & Activate Your Owned Audience

AM Workshop
  • Samantha Kermode, Investis Digital
  • Samantha Kermode

At the end of this workshop, you’ll be able to:

  • Benchmark your company’s efforts against the competition and your skill set against your peers to find the topics and tactics you need to use in 2020
  • Learn how a written strategy helps you ideate and create user-focused content for each stage in the customer journey
  • Learn how to activate your content and channels with the customer journey
  • Determine what’s working, what’s not, and how to test with measurement and CRO
  • Manage your owned audience and prove the value it creates for your organization
  • Prove your ROI and how to communicate that with the C-Suite
  • Get access to the interactive workbook, tools and materials to guide you through your ongoing efforts when you get back to the office
Included with Plus, Premium & Platinum Passes, upgrade required for Conference Passes
  • B2B
  • B2C
  • Content Marketing

Advanced SEO Tactics for 2020

AM Workshop
  • Janet Driscoll Miller, Marketing Mojo
  • Janet Driscoll Miller
  • Fix core indexing issues
  • Identify inbound links and deal with spammy links
  • Choose the right internal links to maximize PageRank
  • Use schema code
  • Add multiple languages to your website
  • Address mobile-specific SEO challenges
  • Avoid pitfalls during a redesign process
  • Improve conversion from organic search
  • Identify and address lead generation holes in your SEO execution
  • Accurately report SEO results and how they contribute to ROI
Included with Plus, Premium & Platinum Passes, upgrade required for Conference Passes
  • B2B
  • B2C
  • Measurement
  • SEO & Search

Forget Everything You Know About Email Marketing

AM Workshop
  • Jen Capstraw, Women of Email
  • Jen Capstraw

At the end of this workshop, you’ll be able to:

  • List the components of a complete email program
  • Determine email best practices worth busting
  • Implement The Goldilocks Zone: A practical path to personalization
  • Break free of batch ‘n blast
  • Know when to just say no to A/B testing
  • Name the essential components of preference centers that work
  • Use the feng shui approach to email design
  • Understand the future of email
Included with Plus, Premium & Platinum Passes, upgrade required for Conference Passes

1:15pm - 2:15pm

Opening Keynote: Reshma Saujani, Founder & CEO, Girls Who Code

Keynote
  • Reshma Saujani, Girls Who Code
  • Reshma Saujani

2:30pm - 3:00pm

Marketing BS: Understanding What Really Works in Marketing

  • Edward Nevraumont, Warburg Pincus LLC
  • Edward Nevraumont
  • Optimize and simplify your marketing strategy – cutting out “shiny objects” that don’t advance your organization’s goals
  • Avoid common mistakes in marketing and understand why companies often get distracted by algorithms and “data-driven decision making”
  • Implement simple marketing strategies and tactics that actually work to grow your business and increase ROI
  • B2B
  • B2C
  • Marketing Operations

Build a Massive Personal Brand on LinkedIn: A Step-by-Step Blueprint

  • John Marty, Amazon
  • John Marty
  • Position yourself as a LinkedIn thought leader
  • Create posts that go viral, and execute the perfect content strategy
  • Avoid common mistakes in personal branding
  • Build an engaged following
  • Branding
  • Culture, Impact & Leadership
  • LinkedIn

From Zero to Hero: Harnessing Your Marketing Superpower with Data-First Marketing

  • Janet Driscoll Miller, Marketing Mojo
  • Janet Driscoll Miller
  • How to develop a standard framework for your marketing org that capitalizes on the data you’re already capturing
  • How to spot common pitfalls of data compilation and tactics to overcome them
  • Game plan how to achieve true ROI measurement through a process and maturing martech stack.
  • B2B
  • B2C
  • Data & Analytics
  • MarTech
  • SEO & Search

3:15pm - 3:45pm

2020 Vision: The 5 Trends that will Define the Next Decade

  • Geoffrey Colon, Microsoft
  • Geoffrey Colon
  • Understand the lessons learned from the past decade that may help us determine what happens next
  • Discover the intersections of advertising technology and people’s behavior, and how these intersections impact your brand
  • Learn the most important aspects of each trend, and how they intersect with each other to influence behavior
  • Consumer Behavior

Analytics for Agencies: Processes to Become the Purveyors of Truth

  • Chris Sietsema, Teach to Fish Digital
  • Chris Sietsema
  • Prepare and utilize the five key documentation resources at the core of the most venerated analytics practices
  • Produce eye-opening reports designed specifically for your client audience(s)
  • Roll out a systematic process for mining data and unearthing juicy insights
  • Understand what to look for when hiring your next agency analyst
  • B2B
  • B2C
  • Data & Analytics

How To Grow Your Pipeline When Everything Else Has Failed

  • Garrett Mehrguth, Directive Consulting
  • Garrett Mehrguth
  • Understand the state of search engines in 2020 based on a deep analysis and real examples
  • Apply three tactics to make your brand more discoverable and exponentially grow qualified lead volume
  • Develop an entirely new perspective and approach to generating awareness, opportunities, deals, and revenue
  • B2B
  • B2C
  • Lead Gen / Conversion / Retention

4:00pm - 4:30pm

A Balanced Attack: Creating and Enhancing a Communication Skill Set in the Workplace

  • Dan Devone, Fox Sports
  • Dan Devone
  • Effectively communicate in the work place and more importantly socially
  • Prepare for the infusion of A.I. in the work place
  • Better influence digital marketing and communication going forward
  • B2B
  • B2C
  • Culture, Impact & Leadership
  • Emerging

Marketing Analytics: The Only Question You Need to Answer to Improve Campaign ROI

  • Matt Hertig, Alight Analytics
  • Matt Hertig
  • Align your marketing strategy and marketing analytics
  • Know the difference between “who” and “how” questions in marketing
  • Get the data that’s necessary for increased marketing performance
  • B2B
  • B2C
  • Data & Analytics

4:45pm - 5:15pm

Humanization Is the New Personalization: Driving Growth With Good

  • Jen Capstraw, Women of Email
  • Jen Capstraw
  • Understand how dignity and morality have become central to business growth
  • Replicate exceptional examples of empathy in action
  • Identify common tactics and tricks that are past their prime and ready for retirement
  • B2B
  • B2C
  • Branding
  • Personalization

How to Use Data Analysis to Develop Content and Employ Social Channels to Reach Intended Audiences

  • Matthew Caruso, KPMG
  • Matthew Caruso
  • Take a PR approach toward earned media by establishing owned and social channels as an engine for content and engagement
  • Engage with influencers to maximize organic visibility
  • Amplify content through paid activities to increase engagement
  • Establish a more social media-minded workforce through education and resources
  • Content Marketing
  • Data & Analytics
  • Social Media

The Keyword is Dead: How To Survive When the Keyword Isn’t the Focus

  • Jonathan Kagan, MARC USA | Cogniscient Media
  • Jonathan Kagan
  • Identify audiences through site data
  • Understand when it is most appropriate to restrict traffic flow by audience target
  • Maintain top of funnel traffic flow, while still qualifying
  • SEO & Search

5:15pm - 6:15pm

Opening Reception

Day 2 Wednesday, August 26

8:30am - 9:00am

Storytelling Secrets: How To Go Viral In 2020

Keynote
  • Jon Youshaei, Instagram
  • Jon Youshaei

According to Inc Magazine, “If anyone has cracked the code for going viral, it’s Jon Youshaei.” Named Forbes 30 Under 30, Youshaei worked at YouTube as their Head of Creator Product Marketing before joining Instagram. In today’s world of short-attention spans, Youshaei’s keynote provides the blueprint for how to break through the noise no matter what industry you’re in. You’ll walk away with proven techniques, templates, and tools to reach many more people with your message.

9:15am - 9:45am

The End of Marketing: Humanizing Your Brand in the Age of Social Media and AI

  • Carlos Gil, Gil Media Co.
  • Carlos Gil
  • Perform a quick, simple and action-oriented social media audit to prioritize your content, community management and conversion strategies
  • Apply the same tactics the world’s leading brands are using to take community management to the next level (i.e., Wendy’s, etc.)
  • Learn what to post, where, when, and how to engage – what Facebook and other social networks will penalize content marketers for including click-bait and fake news, engagement-bait and links which live outside of the native platform
  • Fine-tune your approach to finding your customers on social media and build long-lasting relationships one by one through direct conversation and content that converts to sales.
  • “Futureproof” your company & job over the next decade as AR/VR and advancements in technology disrupt marketing further by creating more noise and friction between brands and their customers.

Website Migration: What to do Pre, During and Post

  • Samantha Kermode, Investis Digital
  • Samantha Kermode
  • List the reasons to migrate (there are plenty)
  • Learn how to make your new site SEO-friendly
  • Prepare for your migration
  • Find out what to expect during migration day
  • Know what to monitor post-migration
  • B2B
  • B2C
  • SEO & Search
  • UX & Design

10:00am - 10:30am

Leading by Example: Harnessing your Executive’s Digital Presence to Engage and Inspire

  • Micah Laney, Walmart
  • Micah Laney
  • Create an actionable playbook for any executive you support
  • Generate high value content for all occasions and platforms
  • Build a credible and authoritative voice that can be brought to bear during a crisis
  • B2B
  • B2C
  • Social Media

The Psychology of a Website: Optimize for Cognitive Biases, Conversion Triggers, and Google’s RankBrain

  • Matthew Capala, Alphametic
  • Matthew Capala
  • Discover the key cognitive psychological biases and conversion triggers that affect your website visitors’ decision making
  • Replicate dozens of examples from some of the biggest brands to master the key principles of website persuasion
  • Upgrade your SEO game by optimizing for Google’s RankBrain, which uses AI and machine learning to better understand basic human instincts and behaviors
  • Use content to position your brand as a trusted authority in your field to reduce friction
  • B2B
  • B2C
  • Branding
  • Lead Gen / Conversion / Retention
  • SEO & Search

Purpose-Driven Marketing: Building Deep Brand Loyalty with Consumers Through Shared Values

  • Tim Moore, Diamond View
  • Tim Moore
  • Create a unique brand narrative that not only tells what you do, but why you do it
  • Understand the value of brand purpose in advertising
  • Design a marketing strategy that will thrive in the growing conscious consumerism marketplace
  • Branding
  • Storytelling

11:00am - 11:30am

Can I Trust These Numbers?! How to Build Trust in Your Data/Analytics

  • Alex Abell, Lunchpool
  • Alex Abell

Making Your Social Media Stand Out in a Traditional Media Mindset

  • Stephen Kent, Harris Teeter
  • Stephen Kent

Customer Experience as the Lever to Drive Growth and Elevate Your Demand Marketing Success!

  • Apply buyer insights to close the gap between planning and execution, and improve cross-company alignment
  • Create conversations that matter most to your buyers and drive engagement
  • Operationalize your marketing initiatives to drive greater engagement across the lifecycle of your buyer relationships
  • B2B
  • B2C
  • Consumer Behavior
  • Lead Gen / Conversion / Retention

11:45am - 12:15pm

Engaging Fans and Brands with Strategic Digital Marketing

  • Matt Lawler, AEG
  • Matt Lawler
  • Identify advances in technology and data tracking that are allowing companies to understand their consumers to a greater degree
  • Understand how brands and rights holders can better capture meaningful data before, during and after an event
  • Predict the future of big data and sponsorships, and where the biggest opportunities exist for brands
  • Content Marketing
  • Customer Experience
  • Data & Analytics
  • MarTech

Differentiating Messages and Content to Break Through the Noise

  • Dan Gilgoff, AARP
  • Dan Gilgoff

Data Readiness: Using Compliance To Help Improve Your Marketing Capabilities

Why Your Brand Works in the “Real World” But Fails When Online

  • Juntae DeLane, Digital Delane, Digital Branding Institute
  • Juntae DeLane

12:30pm - 1:30pm

Monsters & Blind Men: How to Find, Tell and Share Your Brand’s Innovation Story

Keynote
  • Damian Slattery, Fast Company
  • Damian Slattery

To differentiate and stand out, today’s marketers want to be cast in the light of what’s better, brighter, bolder – what’s truly innovative.

But how do you identify, craft and amplify stories of innovation? What forces must be in place to tell a tale of disruption and celebrate your brand or service as the next great, incredible thing? And, most importantly, how do you wring magic—and marketing—from it?

During this keynote, Damian Slattery, VP of Marketing at Fast Company, will share the critical keys to finding, telling and sharing relevant stories of innovation for right now.

1:45pm - 2:15pm

The Art of Telling the Brand Story

  • Amy Canaday, Match.com
  • Amy Canaday
  • Use cultural tension to inspire your brand’s story
  • Leverage the status quo and use it to your advantage
  • Be the authentic solution, amidst a sea of BS
  • B2B
  • B2C
  • Branding
  • Storytelling

5 Brand Stories Every Business Needs to Share

  • Martin Jones, Cox Communications
  • Martin Jones

When It Comes to Email, It’s All About the B̶e̶n̶j̶a̶m̶i̶n̶s̶ Visual Mapping

  • J.J. Abbott, Premiere Creative
  • J.J. Abbott
  • Build the must have 22 automations for driving subscribe revenues
  • Create comprehensive visual maps for your email automation flows
  • Monitor and strategically tweak the results of your segmentation efforts
  • Create reporting standards that allow you to maximize revenue within the email
  • Get stakeholders across your organization aligned on what email campaigns matter for your customers and prospects
  • Ecommerce
  • Email Marketing
  • Personalization

2:30pm - 3:00pm

Fyre Festival: Lessons Learned, Influncer Truths & Takeaways – A Chat with Ja Rule

  • Ja Rule, Rapper and Entrepreneur
  • Carlos Gil, Gil Media Co.
  • Ja Rule
  • Carlos Gil
  • Understand what’s necessary to go all-in to build an authentic bran
  • Approach influencer marketing with a mindset based on today’s changing consumer environmen
  • Draw practical lessons from both successful and unsuccessful influencer campaigns and apply to your own efforts
  • Influencer Marketing
  • Social Media

How to Build Bridges Between Departments for SEO Success

  • Dave Rohrer, NorthSide Metrics
  • Dave Rohrer
  • Make reporting a vehicle for getting support from other departments rather than a time suck
  • Use tips and tools provided that will help you negotiate more resources and budget
  • Allow in-house teams to optimize processes and think like an agency
  • B2B
  • B2C
  • Data & Analytics
  • SEO & Search

Capitalizing on the Experience Economy

  • Anne Gherini, Affinity
  • Anne Gherini
  • Understand what is propelling the experience economy rush
  • Prepare to tap into all senses as you push the boundaries on traditional marketing
  • Understand how to evaluate all your marketing programs with “an experience mindset”
  • See why redirecting old strategies will be the future of breaking through the noise
  • B2B
  • B2C
  • Consumer Behavior
  • Customer Experience

3:15pm - 3:45pm

Accelerating Your Sales Cycle: 8 Ways to Use Viral Marketing to Close Deals Faster

  • Ben Kaplan, PR Hacker
  • Ben Kaplan

Email 2020: Building for the Future of Engagement

Your Brain on Ads: The Halo Effect

  • Tony Marlow, Integral Ad Science
  • Tony Marlow
  • Drive greater engagement with digital display advertising
  • Improve favorability/affinity toward your brand through digital display advertising
  • Increase memorability of your digital ads
  • B2C
  • Paid Advertising

3:55pm - 4:25pm

Stop Trying To Go Viral: Build Relationships to Win Online

  • Eric Thomas, SAGA MKTG
  • Eric Thomas

The Pillars of Marketing Your Brand in the Digital Age

  • Mike Epstein, Cinematic Music Group
  • Mike Epstein
  • Build a blueprint to your brand’s marketing strategy
  • Learn simple, effective tools to reward your most loyal customers
  • Implement out of the box, creative marketing strategies to reach your target audience
  • B2B
  • B2C
  • Branding
  • Conversion

InstaBrain: The New Rules for Marketing to Gen Z

  • Sarah Weise, Bixa
  • Sarah Weise
  • Understand where Gen Z goes to consume different types of conten
  • Describe what draws them in and keeps them coming bac
  • Implement techniques to shift your marketing strategy for this new consumer
  • B2C
  • Conversion
  • Data
  • Strategy

4:35pm - 5:05pm

Google’s AI is Smarter than You: What Does that Mean for Your Ad and SEO Campaigns?

  • Daniel Russell, Go Fish Digital
  • Daniel Russell
  • Understand how Google is using AI for facial recognition, speech semantics and other signals that exist outside of typical device interactions
  • Identify the Google devices and technologies (either invented or acquired) that will impact SEO and Google Ad strategy in the near term
  • Implement the 4 steps you should immediately take to prepare for these dramatic shifts
  • Artificial Intelligence
  • B2B
  • B2C
  • Paid Advertising
  • SEO & Search

A Human-Centered-Data-Driven Approach to SEO Content Strategy

Four Automated Email Series That Get Serious Results

  • Ted Harrison, Twitter
  • Ted Harrison

5:05pm - 6:00pm

Closing Reception