Agenda

Pre-event Monday, May 18

10:00 am - 4:00 pm

The Ultimate Social Media Marketing Masterclass

Masterclass
  • Carlos Gil, Gil Media Co.
  • Carlos Gil

Advanced Digital Analytics Strategies and Tactics

Masterclass
  • Chris Sietsema, Teach to Fish Digital
  • Chris Sietsema

Day 1 Tuesday, May 19

8:30 am - 12:30 pm

The Domino Effect and the Billion-Dollar Differentiator: Create & Activate Your Owned Audience

AM Workshop

Advanced SEO Tactics for 2020

AM Workshop
  • Janet Driscoll Miller, Marketing Mojo
  • Janet Driscoll Miller

Forget Everything You Know About Email Marketing

AM Workshop
  • Jen Capstraw, Iterable
  • Jen Capstraw

9:15 am - 9:45 am

The Dual Funnel: Why Traditional Marketing Should Feed Your ABM Model

  • James Gilbert, CloudCherry
  • James Gilbert

1:15 pm - 2:15 pm

Opening Keynote: Reshma Saujani, Founder & CEO, Girls Who Code

Keynote
  • Reshma Saujani, Girls Who Code
  • Reshma Saujani

2:30 pm - 3:00 pm

Marketing BS: Understanding What Really Works in Marketing

  • Edward Nevraumont, Warburg Pincus LLC
  • Edward Nevraumont

Build a Massive Personal Brand on LinkedIn: A Step-by-Step Blueprint

  • John Marty, Amazon
  • John Marty

From Zero to Hero: Harnessing Your Marketing Superpower with Data-First Marketing

  • Janet Driscoll Miller, Marketing Mojo
  • Janet Driscoll Miller

3:15 pm - 3:45 pm

2020 Vision: The 5 Trends that will Define the Next Decade

  • Geoffrey Colon, Microsoft
  • Geoffrey Colon

Analytics for Agencies: Processes to Become the Purveyors of Truth

  • Chris Sietsema, Teach to Fish Digital
  • Chris Sietsema

4:00 pm - 4:30 pm

Using Data to Drive Superior Digital Marketing Returns

A Balanced Attack: Creating and Enhancing a Communication Skill Set in the Workplace

  • Dan Devone, Fox Sports
  • Dan Devone

Think Outside The Inbox: 10 Ideas to Step Up Your Email Marketing Game

4:45 pm - 5:15 pm

Humanization Is the New Personalization: Driving Growth With Good

  • Jen Capstraw, Iterable
  • Jen Capstraw

First Impressions: Creating Iterative, Automated Customer Segmentation with AI

The Keyword is Dead: How To Survive When the Keyword Isn’t the Focus

  • Jonathan Kagan, MARC USA | Cogniscient Media
  • Jonathan Kagan

5:15 pm - 6:15 pm

Opening Reception

Day 2 Wednesday, May 20

8:30 am - 9:00 am

Storytelling Secrets: How To Go Viral In 2020

Keynote
  • Jon Youshaei, Instagram
  • Jon Youshaei

9:15 am - 9:45 am

The End of Marketing: Humanizing Your Brand in the Age of Social Media and AI

  • Carlos Gil, Gil Media Co.
  • Carlos Gil

Website Migration: What to do Pre, During and Post

10:00 am - 10:30 am

Fyre Festival: Lessons Learned, Influncer Truths & Takeaways – A Chat with Ja Rule

  • Ja Rule, Rapper and Entrepreneur
  • Ja Rule

The Psychology of a Website: Optimize for Cognitive Biases, Conversion Triggers, and Google’s RankBrain

  • Matthew Capala, Alphametic
  • Matthew Capala

How to Revolutionize Your Cross-Channel Digital Marketing with One-to-One Intent

11:00 am - 11:30 am

Can I Trust These Numbers?! How to Build Trust in Your Data/Analytics

  • Alex Abell, Lunchpool
  • Alex Abell

Making Your Social Media Stand Out in a Traditional Media Mindset

  • Stephen Kent, Harris Teeter
  • Stephen Kent

Customer Experience as the Lever to Drive Growth and Elevate Your Demand Marketing Success!

  • Lauren Goldstein, ANNUITAS
  • Lauren Goldstein

11:45 am - 12:15 pm

Engaging Fans and Brands with Strategic Digital Marketing

  • Matt Lawler, AEG
  • Matt Lawler

Differentiating Messages and Content to Break Through the Noise

  • Dan Gilgoff, AARP
  • Dan Gilgoff

Data Readiness: Using Compliance To Help Improve Your Marketing Capabilities

Why Your Brand Works in the “Real World” But Fails When Online

  • Juntae DeLane, Digital Delane, Digital Branding Institute
  • Juntae DeLane

12:30 pm - 1:30 pm

Monsters & Blind Men: How to Find, Tell and Share Your Brand’s Innovation Story

Keynote
  • Damian Slattery, Fast Company
  • Damian Slattery

1:45 pm - 2:15 pm

The Art of Telling the Brand Story

  • Amy Canaday, Match.com
  • Amy Canaday

Email Deliverability Best Practices From The Experts

InstaBrain: The New Rules for Marketing to Gen Z

  • Sarah Weise, Bixa
  • Sarah Weise

2:30 pm - 3:00 pm

Leading by Example: Harnessing your Executive’s Digital Presence to Engage and Inspire

  • Micah Laney, Walmart
  • Micah Laney

How to Build Bridges Between Departments for SEO Success

  • Dave Rohrer, NorthSide Metrics
  • Dave Rohrer

Capitalizing on the Experience Economy

  • Anne Gherini, Affinity
  • Anne Gherini

3:15 pm - 3:45 pm

Viral Velocity: How to Build Buzz at Record Speed

  • Ben Kaplan, PR Hacker
  • Ben Kaplan

Email 2020: Building for the Future of Engagement

How To Grow Your Brand When Everything Else Has Failed

  • Garrett Mehrguth, Directive Consulting
  • Garrett Mehrguth

Your Brain on Ads: The Halo Effect

  • Tony Marlow, Integral Ad Science
  • Tony Marlow

3:55 pm - 4:25 pm

Stop Trying To Go Viral: Build Relationships to Win Online

  • Eric Thomas, SAGA MKTG
  • Eric Thomas

The Pillars of Marketing Your Brand in the Digital Age

  • Mike Epstein, Cinematic Music Group
  • Mike Epstein

When It Comes to Email, It’s All About the Benjamins Visual Mapping

  • J.J. Abbott, Premiere Creative
  • J.J. Abbott

4:35 pm - 5:05 pm

How A.I. is Changing Search and Bringing Google Further Into Your Home

  • Daniel Russell, Go Fish Digital
  • Daniel Russell

A Human-Centered-Data-Driven Approach to SEO Content Strategy

Four Automated Email Series That Get Serious Results

  • Ted Harrison, Twitter
  • Ted Harrison

5:05 pm - 6:00 pm

Closing Reception