After this session, you’ll be able to:

• Easily find engaging content for your social media calendar
• Reach more potential customers without spending as much of your budget
• Predict which posts may drive the most engagement before publishing them

After this session, you’ll be able to:

• Understand why searcher intent is the future of content and SEO
• Familiarize yourself with the changes Google is making to its algorithm that will change how we make content
• Track content changes on industry leading (and competitor) websites
• Determine if website updates are deliberately guided by data or subjective
• Apply tactics today to start learning from your competitors and the leaders of your industry

After this session, you’ll be able to:

• Understand how to better use Instagram Stories to attract, retain, and convert your key audiences
• Learn best practices for elevating your use of Stories
• Determine how to measure the success of Stories content

After this session, you’ll be able to:

• Identify what sales really needs from a quality lead
• Set a process for handing marketing leads over to the sales team
• Align the goals of Sales & Marketing and close the feedback loop

After this session, you’ll be able to:

• Learn what an event-based data model is
• Know what the GA4 configuration/set-up process involves
• Make decisions on whether (1) you need to stop using your existing Google Analytics account and (2) if you can still create a new account with the older (Universal Analytics) version of Google Analytics
• Understand how GA4, Google Tag Manager and Google Data Studio can work in harmony

After this session, you’ll be able to:

• Workshop with your team/boss/colleagues as to what the “new normal” should be for the brand
• Use a checklist to help guide decisions on what to keep, what to kill, and what to edit
• Apply techniques for communicating out changes so to reduce friction within your organization

After this session, you’ll be able to:

• Measure and report the ROI of your influencer partnerships
• Get more out of influencer content by giving it multiple lives
• Make a splash even with limited influencer compensation budget

After this session, you will be able to:

• Make sense of current and recently introduced factors (e.g. GDPR, CCPA, iOS updates, etc.) that protect consumer privacy
• Determine the degree to which privacy settings, government regulations and pending updates impact your digital marketing operations
• Incorporate suggested solutions into your own digital advertising and measurement plans for 2022

After this session, you’ll be able to:

• List reasons why you should migrate (there are plenty)
• Take advantage of opportunities to make your new website SEO friendly
• Use best practices presented to prepare for your migration
• Find out what to expect during migration day
• Know what you need to monitor in post-migration

After this session, you’ll be able to:

• Define goals and regularly measure results by tracking the metrics that are important for your business
• Implement tools and tactics to activate teams at your company on social media
• Develop a content strategy that resonates with your employees and their networks

After this session, you’ll be able to:

• Identify and take action on the SEO tasks that will get quick results
• Create page structures that will get you optimal traffic from your targeted searchers
• Determine the tools that will make your SEO work a whole lot easier

After this session, you’ll be able to:

• Identify opportunities to create a uniquely memorable experience
• Empower every customer-facing employee to create advocates through consistently positive interactions
• Leverage your brand to make a positive impact on the world, hand-in-hand with your customers

After this session, you’ll be able to:

• Assess and communicate the role you play in your organization as both a social media professional and as a cross-functional change agent
• Identify where to put your efforts in personal branding, inside and outside of your organization
• Build better rapport with your colleagues
• Approach your annual goal-setting with long-term career development in mind

After this session, you’ll be able to:

• Re-approach how you view campaign engagement KPIs due to these changes
• Define what next steps you should consider taking to prepare for the upcoming updates
• Create a plan to navigate unanswered questions in the industry and the impact they may have on future email campaigns

After this session, you’ll be able to:

• Measure and audit the trust you’re already earning (or losing) right now
• Position clear value exchanges for data, sourced directly from customers
• Leverage transparency and societal engagement to establish and build trust over time

After this session, you’ll be able to:

• Recognize trends that prioritize engagement and accommodate a range of rendering environments
• Better align messaging and calls to action with campaign objectives
• Boost ROI with personalization that moves the needle
• Leverage Jen’s #1 strategy secret for getting the click

After this session, you’ll be able to:

• Produce effective lead generation tactics across all channels that lead to a higher lift in leads and sales as well as a clearer customer experience
• Understand the real customer journey across all of the noise and touch points that customers see from ad to conversion point
• Realign internal teams and external agencies to change the way leads are generated and measured

After this session, you’ll be able to:

• Know where to start and how to find the right creators
• Implement best practices for working with creators
• Understand campaign KPIs to effectively showcase influencer value

After this session, you’ll be able to:

• Perfectly understand and compare channel level performance using the Customer Lifetime Value to Customer Acquisition (LTV:CAC) formula
• Boldly identify and emotionally connect with your exact persona at your ideal accounts
• Correctly leverage 1st party data for campaign success
• Aggressively grow pipeline revenue via gift giving and psychology

After this session you’ll be able to:

• Identify platforms that have “”audio first”” features and how your brand can take advantage of these features
• Seamlessly incorporate audio into your current content strategy
• Create audio on and audio-specific content that resonates with your audience

After this session, you’ll be able to:

• Build a case for why Accessibility matters for more than just the “disabled”
• Counter many of the most common accessibility preconceptions that prevent digital projects from attaining true accessibility
• Apply actionable ways to bring accessibility thinking into every stage of a product

After this session, you’ll be able:

• Apply tactics to improve existing automated email campaigns
• Develop new automated email campaigns to build for your subscribers
• Determine what analytics/metrics to use for automated email campaigns

After this session, you’ll be able to:

• Create cultural conversations that drive word-of-mouth and “”word-of-mouse”” growth for brands
• Connect your brand purpose to key financial drivers using the Purpose-Profit Loop™
• Build a purpose and sustainability strategy that fuels your brand growth

After this session, you will be able to:

• Uncover and define a cause marketing business partnership
• Utilize authentic brand engagement to build campaigns along the customer journey
• Develop KPIs that ground a cause strategy for your brand

After this session, you’ll be able to:

• Apply clear techniques on how to approach funny content as we leave a lockdown weary world
• Understand how to approach your own brand or product identity to properly assess the direction of your content
• Implement tactics to best address the positive and spin the negatives of your brand to create a funny voice

After this session, you’ll be able to:

• Understand what your adjusted marketing budget should look like in 2022
• Evaluate content suggestions you can use for the new user’s journey
• Learn how your competitors are dealing with the crisis and what new best practices you can apply to your content efforts
• Reframe your thinking to engage better with consumers

After this session, you’ll be able to:

• Conduct keyword research in many different ways
• Discover new content ideas and write the content in a way that actually gets traffic
• Determine what links move the needle and how you can quickly drive value
• Prioritize your technical efforts to focus on what will have the most impact

After this session, you able to:

• Gain the inspiration to take action on your career goals
• Understand how to be an asset and not a liability in relationship building
• Define your guiding principles for your life

After this session, you’ll be able to:

• Plan your Brand in 3 Dimensions
• Create and fulfill Achieveable Brand Promises
• Make Consistent but flexible decisions for your brand across different media platforms

After this session, you’ll be able to:

• Develop a plan for content tracking
• Understand how URL parameters are key to tracking content and use UTM parameters in your content tracking
• Work with CRM admins to develop parameter tracking for your opportunities

After this session, you’ll be able to:

• Understand how emotion impacts purchase decisions, sales, and customer loyalty
• Implement emotional awareness into your brand strategy
• Define and track KPIs related to emotional brand messaging

After this session, you’ll be able to:

• Understand how the left and right hemispheres of our brains evolved to perform distinctly different tasks, and apply these insights to improve your social media strategy
• Apply best practices to generate mass fanaticism on social media and re-evaluate tactics that fail to drive basic engagement
• Balance moments of surprise and novelty with brand consistency
• Model optimal first impressions and maximize audience engagement

After this session, you’ll be able to:

• Identify traits of the best podcasts to be interviewed on for your brand
• Successfully reach out and get booked for interviews
• Apply conversational techniques that will make you a memorable guest
• Unlock strategies to increase market awareness, credibility, and authority

After this session, you’ll be able to:

• Recognize the ways in which culture can be woven through every aspect of a branding campaign in a meaningful and impactful way
• Strategize digital initiatives that create authentic connections between brands and audiences/consumers
• Understand your brand purpose (why) and commit yourself to the right audience (who) can change the game

After this session, you’ll be able to:

• Understand how respect has become central to driving customer engagement
• Apply empathy and inclusion best practices based on exceptional examples of it in action
• Highlight the pros and cons of polarizing stances
• Identify common tactics that are past their prime and ready for retirement

After this session, you’ll be able to:

• Define and track brand & traffic KPIs
• Set the expectations for influencer deliverables
• Report on how influencers have impacted revenue

After this session, you’ll be able to:

• Apply the Know Your Customer (KYC) operating model and increase efficiencies and effectiveness
• Apply a step-by-step approach for A/B testing, planning and execution
• Create a roadmap to future-proofing digital initiatives within your organization using the four pillars of digital transformation success

After this session, you’ll be able to:

• Apply key principles to lead your team to growth
• Learn tips on managing your career and building your network
• Share resources for continued learning in the ever changing world of digital marketing

After this session you’ll be able to:

• Build a blueprint to your brand’s marketing strategy
• Learn simple, effective tools to reward your most loyal customers
• Implement out of the box, creative marketing strategies to reach your target audience