Masterclasses | Digital Summit Atlanta

Digital Summit Masterclasses

Half-day, interactive workshops devoted to in-depth learning

“So far I have been LOVING this class and learning so much to fill in my gaps of knowledge! I love the view points this Masterclass has shared so far, and we are only half way through!”

Digital Summit Masterclass attendee

Masterclasses
August 11, 2021 | 08:30AM – 12:30PM

(Included with Platinum Pass, upgrade required for Main Event Pass)

Digital Summit Masterclasses are the perfect expansion of the core Digital Summit conference experience. Each classroom will be a highly interactive, deep-dive taught by the brightest minds in marketing and technology – on the complex topics and strategies that matter most to your company’s bottom line.

We have these amazing courses available for Digital Summit Atlanta:

Day 1 Wednesday, August 11

8:30am - 12:30pm

Secrets of the Email Marketing Strategist

Masterclass
  • Jen Capstraw, Women of Email
  • Jen Capstraw

You know the basics of email marketing, but you’re struggling to do more than the bare minimum. You have a lot of great ideas, but you’re not really sure where to start. You have a sense of what you should be doing, but you just don’t have the resources to get there. Sound familiar?

In this robust workshop designed for those with a grasp of email marketing fundamentals, Jen Capstraw will reveal her arsenal of strategy secrets, highlighting common email marketer myths and mistakes – and how to correct course. You’ll reconsider what you think you know about email and emerge with a fresh perspective that will accelerate ROI.

Attendees rave about this session’s interactive workbook, which you can use to identify your email program opportunities, uncover gaps in your existing program, and prioritize the campaigns, strategies and tactics that will deliver maximum results.

At the end of this Masterclass, you’ll be able to:

  • Evaluate so-called best practices and industry advice through a critical lens
  • List the components of a complete email program
  • Understand the difference between vanity metrics and meaningful KPIs
  • Identify the key campaigns that drive customers toward loyalty
  • Know when A/B testing makes sense – and when it doesn’t
  • Clear the roadblocks that are hampering the maturity of your email program
  • Apply a prioritization methodology to zero in on strategies will move the needle
  • Impress the boss with an email program roadmap for 2022 and beyond

Included with Platinum Passes, upgrade required for Main Event Passes
  • Email Marketing

The Shift: The Digital Content Strategy To Transform Your Busine$$

Masterclass
  • Samantha Kermode, Investis Digital
  • Samantha Kermode

Based on the shift to a digital-first marketing focus, it’s time to look at your digital marketing strategy (or create one) and engage with your audience at all stages of your customer journey.

This workshop examines the channels, tactics and tools needed to dive deeper into SEO, paid media, social media, email marketing, measurement and CRO.

If you are not building a ‘connected’ audience, you are falling further behind in this distracted and fragmented online marketplace.

At the end of this Masterclass, you’ll be able to:

  • Properly evaluate your digital marketing efforts and find the topics and tactics you need to use in 2021
  • Strategize, ideate and create engaging user-focused content for each stage in the customer journey
  • Know where, when and how to publish content in the right digital channels
  • Understand what’s working, what’s not, and how to test with measurement and CRO
  • Manage your ‘connected’ audience and prove the value it creates for your organization
  • Evaluate your investment, ROI and how to communicate that with the C-Suite

You will leave this workshop well on your way to creating and growing a ‘connected’ audience with an effective digital marketing strategy. You’ll receive the tools, tips and references you need to complete the provided interactive workbook.

Included with Platinum Passes, upgrade required for Main Event Passes
  • Content Marketing

Become an SEO Rockstar: Actionable Strategies, Tactics & Tools

Masterclass
  • Mindy Weinstein, Market MindShift
  • Mindy Weinstein

SEO doesn’t have to be confusing. This workshop teaches you strategies for both the technical and marketing sides of SEO and includes specific tactics to deploy along the way. You will learn what tools to use throughout the SEO process to help you make actionable and strategic decisions to get the best results. In other words, you will discover how to become an SEO rockstar. The focus is on intermediate to advanced information, but the information will be presented in such a way that it encompasses everyone. You will receive an online interactive workbook to use during the workshop, which will allow you to walk through exercises, and personalize the information you learn to your company or brand.

At the end of this Masterclass, you’ll be able to:

  • Troubleshoot and fix common technical errors that hurt rankings and traffic
  • Prepare for site migrations (including https) and re-designs
  • Analyze your audience for SEO purposes · Map keywords to the buyer’s journey
  • Find and pursue additional SERP opportunities, such as featured snippets, image and video results
  • Audit your existing content to find hidden gems and problem areas
  • Reverse engineer the top-ranking pages to better compete in SERPs
  • Structure your website to create themes
  • Develop a content strategy based upon topical density that drives traffic
  • Increase online publicity and brand awareness through SEO techniques
  • Create an SEO strategy that can be implemented in prioritized steps
Included with Platinum Passes, upgrade required for Main Event Passes
  • SEO & Search

“I’ve never seen a conference go this in-depth, this is awesome!”

Digital Summit Masterclass attendee

What’s Included?

4 hours of deep-dive content, tips, and insights (per Masterclass)

Workbooks from all Masterclasses

Exclusive DS Masterclass Certification

The ROI from a DS Masterclass is unbelievable
Masterclasses

We’re already pretty excited about the impact that two core days of Digital Summit is going to have on your business and professional toolkit.

But add the Masterclass day? Wowee…you’ll be able to unleash exponentially more potential impact in your marketing campaigns, strategy, and customer relationships.

We are confident the number of tangible, actionable things you’ll take away will more than justify the time and money you spend to join us on Masterclass day.

FAQs about our Masterclasses

Hands down, DS Masterclasses go the most in-depth our into topic offerings – ideal for subjects like analytics, content marketing, social media, and CRO that have a lot of complexity and moving pieces to them. Our masterclasses offer a more intimate teacher-student environment to create a highly-specialized learning experience.

The Masterclass is included in the Platinum Pass only. If you’re already registered with a Main Event Pass and would like to add the Masterclass, just select the add-on option on the registration page.

DS Masterclass instructors will typically include a little context-setting content in their lessons but, as a whole, our Masterclasses are designed to be more advanced and highly tactical – ideal for seasoned marketing practitioners from most any company size or industry.

Yes! Our instructors love the interaction with you and facilitating that between you and your fellow attendees. They build multiple interactive exercises and Q&A opportunities throughout the day.

Yes! All Masterclasses will be available post-event to rewatch. We’ll send out an email post event with instructions on how to access.

Not at all – you’re welcome to attend whichever session you’d like. Feel free to jump in and out of sessions during the event as well.