You’ll walk away with:

• A clear understanding of why storytelling is critical to Marketing in 2022
• How to tell stories that resonate with your audience and inspire them to act
• A simple, powerful framework you can use to tell your own brand’s story

Let’s demystify Storytelling together in this lively and enlightening talk by the World’s First Chief Content Officer herself! Who’s in?

After this session you’ll be able to:

• Identify and avoid the harmful biases that undermines your efforts
• Transform how you understand your audience and create profiles that don’t rely on demographics or even general psychographics
• Craft emotionally-driven stories that are accessible and authentic, animate what unites your audience, and highlight the impact only you can help them achieve

After this session, you’ll be able to:

• Understand new expectations consumers have when it comes to brands entering into conversations on social media, and how to meet those expectations without coming across as tone deaf
• Apply tactics to move at social’s quick pace when utilizing influencer partnerships
• Avoid common mistakes with your influencer program based on real-world lessons of sucess and failure

After this session, you’ll be able to:

• Execute actionable keyword research
• Determine what is worth pursuing when it comes to keyword research, and what tools to use
• Build an SEO plan that targets relevant users in each section of the buying funnel

After this session, you’ll be able to:

• Identify the right type of video to most effectively tell your brand story
• Create a strong content framework for your brand story video
• Produce your own brand story video, from writing the script to editing

After this session, you’ll be able to:

• Centralize and unify all your sales and marketing data
• Launch first-party tracking strategies that align to the customer journey
• Attribute leads, purchases and revenue to your marketing campaigns
• Understand the customer journey to drive future campaign ROI

By having your badge scanned at this session, you are opting to have your contact information shared with the presenting sponsor.

After this session, you’ll be able to:

• Immediately begin to implement proven tactics for leveraging the power of user-generated content, with minimal budget or time investment
• Identify and use the right kind of UGC for your brand
• Avoid common pitfalls with UGC, including intellectual property concerns

After this session, you’ll be able to:

• Identify simple starting points on how to create memorable social moments
• Create targeted videos for the specific intention of sparking conversation
• Define your conversational personality in order to maximize fast growth
• Recognize holes in your competitions conversation in order to capitalize on their moments

Who should attend? This session is for digital marketers and content creation managers looking to gain an edge on their competition on video based social media outlets.

After this session, you’ll be able to:

• Identify new ways to execute your digital marketing plans across your organization
• Take a different approach to generating and publishing content
• Develop a talk track for being a change agent that drives new internal approaches

After this session, you’ll be able to:

• Understand the advantages between the various Digital Experience Platforms and their total cost of ownership
• Take the first steps in moving from a standard CMS-only solution to a Digital Experience Strategy that aligns with your organizational strategic direction
• Understand how DXPs can be customized to your workflows, reducing wasted resources

Who should attend? This session is for digital marketing decision makers that are ready to take their digital transformation to the next level, from a standard CMS only solution to an omnichannel approach, and need to understand the steps involved in planning a successful long term strategy.

After this session, you’ll be able to:

• Apply clear techniques on how to approach funny content as we leave a lockdown weary world
• Understand how to approach your own brand or product identity to properly assess the direction of your content
• Implement tactics to best address the positive and spin the negatives of your brand to create a funny voice

After this session, you’ll be able to:

• Build authority, trust, and reach by incorporating E-A-T into your SEO & marketing tactics
• Create an E-A-T friendly content marketing strategy
• Develop structured data that supports E-A-T

This session is for digital marketers who have experience with content strategy and SEO and want to understand how to build authority, trust, and reach by focusing on E-A-T friendly digital marketing tactics.

After this session, you’ll be able to:

• Recognize trends that prioritize engagement and accommodate a range of rendering environments
• Better align messaging and calls to action with campaign objectives
• Boost ROI with personalization that moves the needle
• Leverage Jen’s #1 strategy secret for getting the click

After this session, you’ll be able to:

• Understand the complementary nature of the two channels and boost customer engagement
• Map a strategy to start using email and mobile in tandem
• Apply best practices based on proven examples of email + mobile in the wild

By having your badge scanned at this session, you are opting to have your contact information shared with the presenting sponsor.

After this session, you’ll be able to:

• Create campaigns that appeal to Gen Z buying motivations
• Adopt platforms to connect online with Gen Z
• Effectively engage with Gen Z consumers by understanding what they care about, current trends, and what to watch out for

This session is for any business owner or marketer who wants to better understand their audience or tap new audiences within Gen Z.

After this session you’ll be able to:

• Break down team silos with actionable tips for improved communication
• Foster collaboration around centralized goals
• Create alignment around one common buyer experience
• Contribute to the top line of company-wide initiatives

By having your badge scanned at this session, you are opting to have your contact information shared with the presenting sponsor.

After this session, you’ll be able to:

• Apply new tactics for standing out in the inbox
• Avoid common engagement tricks that cause more harm than good
• Utilize top strategies to drive loyalty, clicks, and ultimately, conversions

After this session, you’ll be able to:

• Use proven content strategies that successfully engage audiences on TikTok
• Work with your creative team to brainstorm and implement ideas that align well with the TikTok environment
• Leverage TikTok’s creative tools (like stitches and duets) and natively embrace the platform, meeting your consumers where they spend their time

After this session, you’ll be able to:

• Use a roadmap for how to strategically plan and invest in digital commerce
• Prioritize your digital commerce strategy across omnicommerce verticals
• Redefine shoppable content for your organization or brand

After this session, you’ll be able to:

• Determine where to focus your efforts to get the most bang for your ROI buck
• Adapt to recent changes in SEO and what Google expects from businesses today
• Apply hyper-focused SEO strategies that not only generate traffic but increase conversions

After this session, you’ll be able to:

• Dismantle myths and understand the facts about the current state of video marketing
• Generate video content ideas by identifying top trends
• Make video content that’s relevant to your brand
• Widely distribute your videos and get more leads

After this talk, you will be able to:

• Navigate the post-launch checklist
• Provide your client or team peace of mind
• Understand when the site is ready for marketing campaigns

By having your badge scanned at this session, you are opting to have your contact information shared with the presenting sponsor.

After this session, you’ll be able to:

• Beat your Goliath competitors using tactics they can’t deploy
• Analyze your audience in more effective ways to increase content success
• Apply tools, frameworks, and tips that you can take home and implement ASAP to improve your B2B content

After this session, you’ll be able to:

• Identify the right partners (from micro to celebrity) for your brand and turn them into raving fans
• Maximize ROI through negotiations
• Effectively leverage influencer-generated content across channels
• Manage expectations about what an influencer program can and can’t deliver

After this session, you’ll be able to:

• Capitalize on Google’s AI which is tuned to amplify brands that resonate with online consumers
• Craft a purpose-driven strategy that resonates with search engines
• Apply lessons learned from case studies of leading brands with a purpose purpose-driven approach to SEO

After this session, you’ll be able to:

• Produce and promote content your prospects want
• Take advantage of your competitors to get more leads
• Prove that your marketing delivers results

By having your badge scanned at this session, you are opting to have your contact information shared with the presenting sponsor.

After this session you’ll be able to:

• Capitalize on the business value of design and its impact on customer satisfaction
• Employ effective design strategies to drive better business outcomes
• Implement an engagement model to collaborate with design at key decision points

After this session, you’ll be able to:

• Align sales, analytics and marketing strategy
• Identify target audiences and their behavior
• Determine appropriate channels for promotion
• Evaluate performance and adjust if needed

After this session, you’ll be able to:

• Walk away with a worksheet designed to help leaders identify and close broken feedback loops for tight and fast-paced communication
• Reduce fear among team members to increase experimentation and innovation
• Identify and eliminate systemic taxes currently slowing your team down
• Apply tactical models for key information sharing and transparency among team members

After this session, you’ll be able to:

• Use data to inform your content decisions, starting with the end in mind​
• Build the right tech stack for your business needs
• Effectively repurpose your content

Who Should Attend? Marketing and creative professionals who want to streamline the productivity of their content workflows and make efficient use of their current content library.

By having your badge scanned at this session, you are opting to have your contact information shared with the presenting sponsor.

After this session, you’ll be able to:

• Adapt to algorithm changes faster than your competitors
• Arrange your website content in a hierarchy that increases relevance
• Avoid SEO practices that could hurt your site in the long run
• Save TONS on Google PPC spend while protecting your brand

By having your badge scanned at this session, you are opting to have your contact information shared with the presenting sponsor.

After this session, you’ll be able to:

• Identify what’s preventing you from creating content at scale
• Leverage your current marketing strategies to create more content in a scaled content model
• Stop relying on generic marketing tactics and empower your teams to create strategic content that’s authentic and authoritative

After this session, you’ll be able to:

• Identify the right discovery exercises for defining your brand
• Use audience research to find your brand’s most connective, compelling position
• Bring your brand to life as you move from concept to implementation

After this session, you’ll be able to:

• Understand what data sets should inform your video strategy
• Build reach across a fragmented video ecosystem
• Make considerations for audiences, geography & creative
• Better measure success with video

This session is for anyone who is utilizing or considering TV & video in their marketing mix and is looking for proven criteria to build data-driven video campaigns that deliver effective results.

By having your badge scanned at this session, you are opting to have your contact information shared with the presenting sponsor.

After this session, you’ll be able to:

• Understand the size of the US market and who you should partner with
• Implement 5 key tactics marketers and companies must take to win in digital marketing
• Determine where the most attractive opportunities are (including channels, marketplaces and geographies)