Agenda | Digital Summit Atlanta

Agenda

These great sessions have been confirmed so far, with more on the way. Keep checking back for updates!

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Day 1 Tuesday, July 19

8:30am - 12:30pm

Burgers, Boxes, Briefs and Bachelor Degrees: Level up and Sell Anything with the Big 5 of Digital Marketing

Masterclass
  • Samantha Kermode, Investis Digital
  • Samantha Kermode

At the end of this Masterclass, you’ll be able to:

  • Develop content, SEO and competitive analyses to guide your strategies
  • Use and interpret data from popular tools like SEMRush, Screaming Frog and Lighthouse
  • Develop content for targeted audiences
  • Optimize your site and user experience for consumers and search engine bots
  • Improve your demand generation in email and paid search and social
  • Test and analyze your efforts for constant improvement

By having your badge scanned at this session, you are opting to have your contact information shared with the presenting sponsor.

Included with Platinum Passes, upgrade required for Main Event Passes
  • Content Marketing
  • Lead Gen / Conversion / Retention
  • SEO & Search

Secrets of the Email Marketing Strategist

Masterclass
  • Jen Capstraw, Women of Email
  • Jen Capstraw

At the end of this Masterclass, you’ll be able to:

  • Evaluate so-called best practices and industry advice through a critical lens
  • List the components of a complete email program
  • Understand the difference between vanity metrics and meaningful KPIs
  • Identify the key campaigns that drive customers toward loyalty
  • Know when A/B testing makes sense – and when it doesn’t
  • Clear the roadblocks that are hampering the maturity of your email program
  • Apply a prioritization methodology to zero in on strategies will move the needle
  • Impress the boss with an email program roadmap for 2022 and beyond

Included with Platinum Passes, upgrade required for Main Event Passes
  • Email Marketing

YouTube Lead Generation Strategies to Boost Your Business

Masterclass
  • Desiree Martinez, All-In-One Social Media
  • Desiree Martinez

At the end of this Masterclass, you’ll be able to:

  • Develop a business case for using video to generate business leads
  • Identify specific type of videos to create based on your marketing goals
  • Understand what equipment is required to produce scalable video content
  • Create videos that are optimized for conversions and easily found in online searches
  • Engage more prospects and broaden your content marketing strategy with YouTube content

Included with Platinum Passes, upgrade required for Main Event Passes
  • Video Marketing

1:15pm - 2:15pm

The Art of Storytelling

Keynote
  • Ann Handley, MarketingProfs
  • Michael Albanese, Comedian, Writer & Producer
  • Ann Handley
  • Michael Albanese

You’ll walk away with:

  • A clear understanding of why storytelling is critical to Marketing in 2022
  • How to tell stories that resonate with your audience and inspire them to act
  • A simple, powerful framework you can use to tell your own brand’s story

Let’s demystify Storytelling together in this lively and enlightening talk by the World’s First Chief Content Officer herself! Who’s in?

  • Storytelling

2:30pm - 3:00pm

The Transformative Power of Inclusive Content Marketing

  • Leigh George, PhD, Freedom
  • Leigh George, PhD

After this session you’ll be able to:

  • Identify and avoid the harmful biases that undermines your efforts
  • Transform how you understand your audience and create profiles that don’t rely on demographics or even general psychographics
  • Craft emotionally-driven stories that are accessible and authentic, animate what unites your audience, and highlight the impact only you can help them achieve
  • Content Marketing
  • Inclusive Marketing

Nimble Influencer Marketing: Brand Safety at the Speed of Social

  • Jim Tobin, Ignite Social Media
  • Jim Tobin

After this session, you’ll be able to:

  • Understand new expectations consumers have when it comes to brands entering into conversations on social media, and how to meet those expectations without coming across as tone deaf
  • Apply tactics to move at social’s quick pace when utilizing influencer partnerships
  • Avoid common mistakes with your influencer program based on real-world lessons of sucess and failure
  • Influencer Marketing
  • Social Media

Creating a Keyword Research Driven SEO Strategy

  • Robert Berousek, Dealer Inspire
  • Robert Berousek

After this session, you’ll be able to:

  • Execute actionable keyword research
  • Determine what is worth pursuing when it comes to keyword research, and what tools to use
  • Build an SEO plan that targets relevant users in each section of the buying funnel
  • Data & Analytics
  • SEO & Search

3:15pm - 3:45pm

How to Create Your Brand Story Video

  • Jordan Lung, JL Video
  • Jordan Lung

After this session, you’ll be able to:

  • Identify the right type of video to most effectively tell your brand story
  • Create a strong content framework for your brand story video
  • Produce your own brand story video, from writing the script to editing

  • Content Marketing
  • Video
  • Video Marketing

Owning the Customer Journey in the Age of Privacy

Sponsored by ChannelMix
  • Matt Hertig, ChannelMix
  • Matt Hertig

After this session, you’ll be able to:

  • Centralize and unify all your sales and marketing data
  • Launch first-party tracking strategies that align to the customer journey
  • Attribute leads, purchases and revenue to your marketing campaigns
  • Understand the customer journey to drive future campaign ROI

By having your badge scanned at this session, you are opting to have your contact information shared with the presenting sponsor.

  • Customer Experience
  • Data & Analytics
  • Privacy

Unlocking the Power of User-Generated Content

  • Steven Norris, Georgia Tech
  • Steven Norris

After this session, you’ll be able to:

  • Immediately begin to implement proven tactics for leveraging the power of user-generated content, with minimal budget or time investment
  • Identify and use the right kind of UGC for your brand
  • Avoid common pitfalls with UGC, including intellectual property concerns
  • Content Marketing
  • Storytelling

4:00pm - 4:30pm

Take Risks and Stand Out on Social

  • Michael Albanese, Comedian, Writer & Producer
  • Michael Albanese

After this session, you’ll be able to:

  • Identify simple starting points on how to create memorable social moments
  • Create targeted videos for the specific intention of sparking conversation
  • Define your conversational personality in order to maximize fast growth
  • Recognize holes in your competitions conversation in order to capitalize on their moments

Who should attend? This session is for digital marketers and content creation managers looking to gain an edge on their competition on video based social media outlets.

  • Content Marketing
  • Social Media

What You Can Learn About Digital B2B from 80’s TV

  • Ashley Sasnett, Equifax
  • Ashley Sasnett

After this session, you’ll be able to:

  • Identify new ways to execute your digital marketing plans across your organization
  • Take a different approach to generating and publishing content
  • Develop a talk track for being a change agent that drives new internal approaches
  • B2B
  • Content Marketing
  • Social Media

Aligning a Digital Experience Strategy with Your Omni Channel Goals

Sponsored by Pantheon
  • Karim Marucchi, Crowd Favorite
  • Karim Marucchi

After this session, you’ll be able to:

  • Understand the advantages between the various Digital Experience Platforms and their total cost of ownership
  • Take the first steps in moving from a standard CMS-only solution to a Digital Experience Strategy that aligns with your organizational strategic direction
  • Understand how DXPs can be customized to your workflows, reducing wasted resources

Who should attend? This session is for digital marketing decision makers that are ready to take their digital transformation to the next level, from a standard CMS only solution to an omnichannel approach, and need to understand the steps involved in planning a successful long term strategy.

  • Omnichannel

4:30pm - 5:30pm

Opening Reception

Hosted by Salesforce

Day 2 Wednesday, July 20

8:30am - 9:00am

Negative Nancy: Turning the Bad into Funny in Otherwise Unfunny Time

New Session
  • Michael Albanese, Comedian, Writer & Producer
  • Michael Albanese

After this session, you’ll be able to:

  • Apply clear techniques on how to approach funny content as we leave a lockdown weary world
  • Understand how to approach your own brand or product identity to properly assess the direction of your content
  • Implement tactics to best address the positive and spin the negatives of your brand to create a funny voice

  • Branding
  • Content Marketing
  • Storytelling

Improve Your SEO with Google E-A-T: Learn It, Live It, Love It!

  • Jon-Mikel Bailey, Wellspring Digital
  • Jon-Mikel Bailey

After this session, you’ll be able to:

  • Build authority, trust, and reach by incorporating E-A-T into your SEO & marketing tactics
  • Create an E-A-T friendly content marketing strategy
  • Develop structured data that supports E-A-T

This session is for digital marketers who have experience with content strategy and SEO and want to understand how to build authority, trust, and reach by focusing on E-A-T friendly digital marketing tactics.

  • Content Marketing
  • Data & Analytics
  • SEO & Search

The Feng Shui of Modern Email or Humanization is the New Personalization

  • Jen Capstraw, Women of Email
  • Jen Capstraw

After this session, you’ll be able to:

  • Recognize trends that prioritize engagement and accommodate a range of rendering environments
  • Better align messaging and calls to action with campaign objectives
  • Boost ROI with personalization that moves the needle
  • Leverage Jen’s #1 strategy secret for getting the click

  • Email Marketing

9:15am - 9:45am

The Dynamic Duo of 2022: How to Align Your Email and Mobile Strategy

Sponsored by Salesforce
  • Veda Kumarjiguda, Salesforce
  • Rachel Boyles, Salesforce
  • Veda Kumarjiguda
  • Rachel Boyles

After this session, you’ll be able to:

  • Understand the complementary nature of the two channels and boost customer engagement
  • Map a strategy to start using email and mobile in tandem
  • Apply best practices based on proven examples of email + mobile in the wild

By having your badge scanned at this session, you are opting to have your contact information shared with the presenting sponsor.

  • Email Marketing
  • Mobile

NextGen Marketing: How to Connect Authentically with Gen Z (and Why You Should)

  • Brittany Ward, Create Collabs & The Twenty-First Agency
  • Samantha Flynn, Junipr Public Relations
  • Brittany Ward
  • Samantha Flynn

After this session, you’ll be able to:

  • Create campaigns that appeal to Gen Z buying motivations
  • Adopt platforms to connect online with Gen Z
  • Effectively engage with Gen Z consumers by understanding what they care about, current trends, and what to watch out for

This session is for any business owner or marketer who wants to better understand their audience or tap new audiences within Gen Z.

  • Consumer Behavior
  • Millennials & Gen Z

10:00am - 10:30am

Proven Methods to Align Your Marketing and Sales Teams for Maximum Revenue Growth

Sponsored by LAIRE
  • Todd Laire, LAIRE Digital Marketing
  • Todd Laire

After this session you’ll be able to:

  • Break down team silos with actionable tips for improved communication
  • Foster collaboration around centralized goals
  • Create alignment around one common buyer experience
  • Contribute to the top line of company-wide initiatives

By having your badge scanned at this session, you are opting to have your contact information shared with the presenting sponsor.

  • B2B
  • Marketing Operations

The Schitt’s Creek Guide to Email That Converts

  • Jen Capstraw, Women of Email
  • Jen Capstraw

After this session, you’ll be able to:

  • Apply new tactics for standing out in the inbox
  • Avoid common engagement tricks that cause more harm than good
  • Utilize top strategies to drive loyalty, clicks, and ultimately, conversions
  • Email Marketing
  • Lead Gen / Conversion / Retention
  • Strategy

Building a Successful Content Strategy on TikTok

  • Greg Weingarden, TikTok
  • Greg Weingarden

After this session, you’ll be able to:

  • Use proven content strategies that successfully engage audiences on TikTok
  • Work with your creative team to brainstorm and implement ideas that align well with the TikTok environment
  • Leverage TikTok’s creative tools (like stitches and duets) and natively embrace the platform, meeting your consumers where they spend their time

  • Content Marketing
  • Social Media

10:30am - 11:00am

Networking Break

11:00am - 11:30am

Commerce-First Content: Creating Shoppable Moments Across Platforms

  • Kate James, The Coca-Cola Company
  • Kate James

After this session, you’ll be able to:

  • Use a roadmap for how to strategically plan and invest in digital commerce
  • Prioritize your digital commerce strategy across omnicommerce verticals
  • Redefine shoppable content for your organization or brand

  • Content Marketing
  • Ecommerce

Easy-Win SEO Tricks that Build Your Authority for Faster Rankings

  • Rachel Hernandez, The HOTH
  • Rachel Hernandez

After this session, you’ll be able to:

  • Determine where to focus your efforts to get the most bang for your ROI buck
  • Adapt to recent changes in SEO and what Google expects from businesses today
  • Apply hyper-focused SEO strategies that not only generate traffic but increase conversions
  • SEO & Search

Implement Video Marketing Strategy Anyone Can Do (No Dancing Required!)

  • Desiree Martinez, All-In-One Social Media
  • Desiree Martinez

After this session, you’ll be able to:

  • Dismantle myths and understand the facts about the current state of video marketing
  • Generate video content ideas by identifying top trends
  • Make video content that’s relevant to your brand
  • Widely distribute your videos and get more leads
  • Video Marketing

11:45am - 12:15pm

A How-To Guide for Successful Website Post-Launches

Sponsored by GoDaddy Pro
  • Sandy Edwards, GoDaddy
  • Sandy Edwards

After this talk, you will be able to:

  • Navigate the post-launch checklist
  • Provide your client or team peace of mind
  • Understand when the site is ready for marketing campaigns

By having your badge scanned at this session, you are opting to have your contact information shared with the presenting sponsor.

  • Website

How to Create B2B Content That Won’t Put Your Audience To Sleep

  • Paxton Gray, 97th Floor
  • Paxton Gray

After this session, you’ll be able to:

  • Beat your Goliath competitors using tactics they can’t deploy
  • Analyze your audience in more effective ways to increase content success
  • Apply tools, frameworks, and tips that you can take home and implement ASAP to improve your B2B content
  • B2B
  • Content Marketing

From Influencers to Raving Fans: Building a Brand Ambassador Program with Lasting Impact

  • Kate Weaver, Jackson Spalding
  • Kate Weaver

After this session, you’ll be able to:

  • Identify the right partners (from micro to celebrity) for your brand and turn them into raving fans
  • Maximize ROI through negotiations
  • Effectively leverage influencer-generated content across channels
  • Manage expectations about what an influencer program can and can’t deliver

  • Branding
  • Content Marketing
  • Influencer Marketing
  • Strategy

12:15pm - 1:15pm

Lunch Pickup & Break

1:15pm - 1:45pm

Purpose-Driven SEO: A Modern SEO Strategy that Any Company Can Apply

  • Dale Bertrand, Fire&Spark
  • Dale Bertrand

After this session, you’ll be able to:

  • Capitalize on Google’s AI which is tuned to amplify brands that resonate with online consumers
  • Craft a purpose-driven strategy that resonates with search engines
  • Apply lessons learned from case studies of leading brands with a purpose purpose-driven approach to SEO
  • SEO & Search
  • Website

5 Steps to Killer Content That Drives Leads

Sponsored by Investis Digital
  • Samantha Kermode, Investis Digital
  • Samantha Kermode

After this session, you’ll be able to:

  • Produce and promote content your prospects want
  • Take advantage of your competitors to get more leads
  • Prove that your marketing delivers results

By having your badge scanned at this session, you are opting to have your contact information shared with the presenting sponsor.

  • Content Marketing

Don’t Delay Design: Understanding the Business Value of UX

  • Sharanya Ravichandran, JPMorgan Chase
  • Sharanya Ravichandran

After this session you’ll be able to:

  • Capitalize on the business value of design and its impact on customer satisfaction
  • Employ effective design strategies to drive better business outcomes
  • Implement an engagement model to collaborate with design at key decision points

  • Consumer Behavior
  • Customer Experience
  • UX & Design

2:00pm - 2:30pm

4 Tactics to Execute a Successful Omnichannel Marketing Campaign

  • Kate Lanier, Atlanta Hawks
  • Kate Lanier

After this session, you’ll be able to:

  • Align sales, analytics and marketing strategy
  • Identify target audiences and their behavior
  • Determine appropriate channels for promotion
  • Evaluate performance and adjust if needed
  • Data & Analytics
  • Omnichannel
  • Strategy

5 Keys to Building a Fearless and Brilliant Marketing Team

  • Paxton Gray, 97th Floor
  • Paxton Gray

After this session, you’ll be able to:

  • Walk away with a worksheet designed to help leaders identify and close broken feedback loops for tight and fast-paced communication
  • Reduce fear among team members to increase experimentation and innovation
  • Identify and eliminate systemic taxes currently slowing your team down
  • Apply tactical models for key information sharing and transparency among team members

  • Culture, Impact & Leadership
  • Marketing Operations

Top Tips for Scaling Digital Content Creation in 2022

Sponsored by Canto
  • Kate Bennewitz, Canto
  • Kate Bennewitz

After this session, you’ll be able to:

  • Use data to inform your content decisions, starting with the end in mind​
  • Build the right tech stack for your business needs
  • Effectively repurpose your content

Who Should Attend? Marketing and creative professionals who want to streamline the productivity of their content workflows and make efficient use of their current content library.

By having your badge scanned at this session, you are opting to have your contact information shared with the presenting sponsor.

  • Content Marketing
  • Marketing Operations

2:45pm - 3:15pm

7 Unknown SEO/PPC Tips to Make You a Marketing SuperStar

Sponsored by Bruce Clay
  • Mike Weiner, Bruce Clay, Inc.
  • Mike Weiner

After this session, you’ll be able to:

  • Adapt to algorithm changes faster than your competitors
  • Arrange your website content in a hierarchy that increases relevance
  • Avoid SEO practices that could hurt your site in the long run
  • Save TONS on Google PPC spend while protecting your brand

By having your badge scanned at this session, you are opting to have your contact information shared with the presenting sponsor.

  • SEO & Search

More. Faster. Better. How to Empower Teams to Create Content at Scale

  • Tim Zack, Last Mile Media
  • Tim Zack

After this session, you’ll be able to:

  • Identify what’s preventing you from creating content at scale
  • Leverage your current marketing strategies to create more content in a scaled content model
  • Stop relying on generic marketing tactics and empower your teams to create strategic content that’s authentic and authoritative
  • Content Marketing
  • Omnichannel
  • Storytelling

Don’t Build a Brand, Start a Club: Tactics for Creating a More Connective Brand

  • Kendra Rainey, Edgar Allan
  • Kendra Rainey

After this session, you’ll be able to:

  • Identify the right discovery exercises for defining your brand
  • Use audience research to find your brand’s most connective, compelling position
  • Bring your brand to life as you move from concept to implementation
  • Branding
  • Customer Experience

3:30pm - 4:00pm

5 Steps to Elevate Your Video Advertising

Sponsored by Effectv, A Comcast Company
  • Annemarie Claise, Effectv
  • Annemarie Claise

After this session, you’ll be able to:

  • Understand what data sets should inform your video strategy
  • Build reach across a fragmented video ecosystem
  • Make considerations for audiences, geography & creative
  • Better measure success with video

This session is for anyone who is utilizing or considering TV & video in their marketing mix and is looking for proven criteria to build data-driven video campaigns that deliver effective results.

By having your badge scanned at this session, you are opting to have your contact information shared with the presenting sponsor.

  • Video Marketing

Unboxing Your Digital Commerce Strategy: 5 Imperatives to Win in Digital Commerce Marketplaces

  • Sharon Harris, Ascential Digital Commerce
  • Sharon Harris

After this session, you’ll be able to:

  • Understand the size of the US market and who you should partner with
  • Implement 5 key tactics marketers and companies must take to win in digital marketing
  • Determine where the most attractive opportunities are (including channels, marketplaces and geographies)

  • Ecommerce

4:00pm - 5:00pm

Closing Reception