After this session, you’ll be able to:

• Understand how third-party cookies have led marketers astray
• Transition to first-party and even “”no-party”” marketing measurement
• Put a 90-day plan in place to get your measurement strategy future-ready

By having your badge scanned at this session, you are opting to have your contact information shared with the presenting sponsor.

After this session you’ll be able to:

• Identify and avoid the harmful biases that undermines your efforts
• Transform how you understand your audience and create profiles that don’t rely on demographics or even general psychographics
• Craft emotionally-driven stories that are accessible and authentic, animate what unites your audience, and highlight the impact only you can help them achieve

After this session, you’ll be able to:

• Immediately begin to implement proven tactics for leveraging the power of user-generated content, with minimal budget or time investment
• Identify and use the right kind of UGC for your brand
• Avoid common pitfalls with UGC, including intellectual property concerns

After this session, you’ll be able to:

• Identify new ways to execute your digital marketing plans across your organization
• Take a different approach to generating and publishing content
• Develop a talk track for being a change agent that drives new internal approaches

After this session, you’ll be able to:

• Adapt to algorithm changes faster than your competitors
• Arrange your website content in a hierarchy that increases relevance
• Avoid SEO practices that could hurt your site in the long run
• Save TONS on Google PPC spend while protecting your brand

By having your badge scanned at this session, you are opting to have your contact information shared with the presenting sponsor.

After this session, you’ll be able to:

• Apply new tactics for standing out in the inbox
• Avoid common engagement tricks that cause more harm than good
• Utilize top strategies to drive loyalty, clicks, and ultimately, conversions

After this session, you’ll be able to:

• Understand new expectations consumers have when it comes to brands entering into conversations on social media, and how to meet those expectations without coming across as tone deaf
• Apply tactics to move at social’s quick pace when utilizing influencer partnerships
• Avoid common mistakes with your influencer program based on real-world lessons of sucess and failure

After this session, you’ll be able to:

• Use proven content strategies that successfully engage audiences on TikTok
• Work with your creative team to brainstorm and implement ideas that align well with the TikTok environment
• Leverage TikTok’s creative tools (like stitches and duets) and natively embrace the platform, meeting your consumers where they spend their time

After this session, you’ll be able to:

• Identify the right discovery exercises for defining your brand
• Use audience research to find your brand’s most connective, compelling position
• Bring your brand to life as you move from concept to implementation

After this session, you’ll be able to:

• Create a GA4 migration plan for your organization
• Ensure that your GA4 property mirrors much of what you currently measure in Universal Analytics
• Archive your historical Universal Analytics for future access

After this session you’ll be able to:

• Place your digital ads directly in front of your competitor’s digital advertising efforts
• Understand how to leverage tools that’ll give you instant competitor insights
• Outrank your competitor’s highest driving traffic keywords

By having your badge scanned at this session, you are opting to have your contact information shared with the presenting sponsor.

At the end of the session, you’ll be able to:

• Use a checklist to successfully start transitioning to GA4
• Organize your website goals for easy transition into conversions
• Better understand “predictive audiences” and how to take advantage of them
• Utilize all the best tricks to creating events and building out a sharable report

After this session, you’ll be able to:

• Walk away with a worksheet designed to help leaders identify and close broken feedback loops for tight and fast-paced communication
• Reduce fear among team members to increase experimentation and innovation
• Identify and eliminate systemic taxes currently slowing your team down
• Apply tactical models for key information sharing and transparency among team members

After this session, you’ll be able to:

• Adapt your marketing strategy for the not-too-distant future that B2B marketers are walking into
• Apply multi-channel strategies that B2B marketers are successfully using to achieve stunning results
• Discover new multi-channel plays you can put into action right now

By having your badge scanned at this session, you are opting to have your contact information shared with the presenting sponsor.

After this session, you’ll be able to:

• Build authority, trust, and reach by incorporating E-A-T into your SEO & marketing tactics
• Create an E-A-T friendly content marketing strategy
• Develop structured data that supports E-A-T

This session is for digital marketers who have experience with content strategy and SEO and want to understand how to build authority, trust, and reach by focusing on E-A-T friendly digital marketing tactics.

After this session you’ll be able to:

• Break down team silos with actionable tips for improved communication
• Foster collaboration around centralized goals
• Create alignment around one common buyer experience
• Contribute to the top line of company-wide initiatives

By having your badge scanned at this session, you are opting to have your contact information shared with the presenting sponsor.

After this session, you’ll be able to:

• Determine where to focus your efforts to get the most bang for your ROI buck
• Adapt to recent changes in SEO and what Google expects from businesses today
• Apply hyper-focused SEO strategies that not only generate traffic but increase conversions

After this session, you’ll be able to:

• Apply best practices and proven storytelling techniques when creating content in AR, VR, and XR… and have it Metaverse ready
• Integrate your physical space with a digital experience
• Make consumers active participants and impact their buying experiences, while increasing sales
• Duplicate real life examples from brands, highlighting implementation and success with using immersive technology to connect with consumers

After this session, you’ll be able to:

• Execute actionable keyword research
• Determine what is worth pursuing when it comes to keyword research, and what tools to use
• Build an SEO plan that targets relevant users in each section of the buying funnel

After this session, you’ll be able to:

• Create campaigns that appeal to Gen Z buying motivations
• Adopt platforms to connect online with Gen Z
• Effectively engage with Gen Z consumers by understanding what they care about, current trends, and what to watch out for

This session is for any business owner or marketer who wants to better understand their audience or tap new audiences within Gen Z.

By having your badge scanned at this session, you are opting to have your contact information shared with the presenting sponsor.

After this session, you’ll be able to:

• Use a roadmap for how to strategically plan and invest in digital commerce
• Prioritize your digital strategy across omnicommerce verticals
• Redefine shoppable content for your organization or brand

After this session, you’ll be able to:

• Evaluate your privacy and data maturity
• Level up your business by improving how you collect and manage your data
• Create better marketing programs and create stronger relationships with your customers

After this session, you’ll be able to:

• Capitalize on Google’s AI which is tuned to amplify brands that resonate with online consumers
• Craft a purpose-driven strategy that resonates with search engines
• Apply lessons learned from case studies of leading brands with a purpose purpose-driven approach to SEO

By having your badge scanned at this session, you are opting to have your contact information shared with the presenting sponsor.

After this session, you’ll be able to:

• Identify the right partners (from micro to celebrity) for your brand and turn them into raving fans
• Maximize ROI through negotiations
• Effectively leverage influencer-generated content across channels
• Manage expectations about what an influencer program can and can’t deliver

After this session, you’ll be able to:

• Identify the right type of video to most effectively tell your brand story
• Create a strong content framework for your brand story video
• Produce your own brand story video, from writing the script to editing

After this session you’ll be able to:

• Capitalize on the business value of design and its impact on customer satisfaction
• Employ effective design strategies to drive better business outcomes
• Implement an engagement model to collaborate with design at key decision points

Through this session, you’ll learn:

• Size of the Prize: Understand the size of the US market and who you should partner with
• 5 Keys to Success: 5 key tactics marketers and companies must take to win in digital marketing
• New Frontiers: Where the most attractive opportunities are – what channels, marketplaces and geographies

After this session, you’ll be able to:

• Produce and promote content your prospects want
• Take advantage of your competitors to get more leads
• Prove that your marketing delivers results

By having your badge scanned at this session, you are opting to have your contact information shared with the presenting sponsor.

After this session, you’ll be able to:

• Identify what’s preventing you from creating content at scale
• Leverage your current marketing strategies to create more content in a scaled content model
• Stop relying on generic marketing tactics and empower your teams to create strategic content that’s authentic and authoritative