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AM Workshops Workbooks

Thanks for choosing to attend one of our workshop intensives at Digital Summit Atlanta! You’re welcome to attend any of the three workshops.

Please download the workbooks now (click on the buttons below) to the laptop or tablet device you plan to bring with you to the event. Be sure to download it prior to the event to save time (and WiFi bandwidth) on site. The workbook will be used during the workshop so you’ll want to have it with you to get the most out of the presentation.

Conquering the Customer Journey with Content Marketing
Winning at SEO in 2018
45 Tactics to Take Your Email from Zero to Hero

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Day 1 Tuesday, May 22

8:30 am - 12:30 pm

Conquering the Customer Journey with Content Marketing

AM Workshop
  • Noelle Schuck, Vertical Measures
  • Erik Solan, Vertical Measures
  • Noelle Schuck
  • Erik Solan
  • Understand why it’s vital to create content that resonates with your audience at different parts of the customer journey
  • Strategize, ideate and create user-focused content infused with SEO best practices that beats the competition in search and beyond
  • Know where, when and how to amplify your content in a way that encourages engagement and progression through the customer journey
  • Combine and leverage traditional and digital marketing to increase your audience reach and engagement
  • Use content marketing as a business asset and create revenue with your audience
Included with Plus, Premium & Platinum Passes, upgrade required for Conference Passes
  • B2B
  • B2C
  • Content
  • Strategy

Winning at SEO in 2018

AM Workshop
  • Janet Driscoll Miller, Marketing Mojo
  • Janet Driscoll Miller
  • Understand the difference between indexing and ranking
  • Know what the Mobile-First Index is and how to prepare
  • Choose the right keywords
  • Determine if linking still matters
  • Measure SEO ROI, and the impact it has on your business
  • Justify your investment in SEO
  • Solve the most common SEO pitfalls
  • Maximize your SEO investment
Included with Plus, Premium & Platinum Passes, upgrade required for Conference Passes
  • B2B
  • Search
  • Strategy

45 Tactics to Take Your Email from Zero to Hero

AM Workshop
  • Michael Barber, Godfrey
  • Michael Barber
  • B2B
  • B2C
  • Email
  • Mobile
  • Strategy
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A certificate of completion is available for all AM Workshops attendees

Tout your new skills to your boss, colleagues, LinkedIn profile, resume or just to your dog!

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