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Agenda

Session Filters

Day 1 Tuesday, May 23

  • May 23
  • 8:30 am - 12:45 pm
  • Stage 1
  • Pre-Conference
  • Strategy Development | How to create a plan that guides all your content efforts
  • Ideation | Ways to play "Content Moneyball" and come up with hundreds of topic ideas painlessly
  • Content Creation | What types of content are out there and how each can be created
  • Optimization | Don’t press publish before you follow these simple, yet essential SEO best practices
  • Promotion | Get social and understand what platforms work best for you and if paid ads can help
  • Distribution | How you can get more eyes on your content through targeted, off-site channels
  • Lead Nurture | Email is a vital component of a content strategy that keeps your relationships alive
  • Measurement | Learn what core KPIs to look at to understand failures and successes
  • May 23
  • 8:30 am - 12:45 pm
  • Stage 3
  • Pre-Conference
  • Understand what RankBrain is
  • Choose the right keywords
  • Determine if linking still matters
  • List content factors that really make a difference. Is it quality, quantity or both?
  • Measure SEO ROI, and the impact it has on your business
  • Justify your investment in SEO
  • Define AMP, and it’s importance
  • Solve the most common SEO pitfalls
  • Maximize your SEO investment
  • May 23
  • 1:15 pm - 2:15 pm
  • Opening Keynote
  • May 23
  • 2:30 pm - 3:00 pm
  • Stage 1
  • Understand the difference between reporting and analytics
  • Walk away with our actionable 3 pillars of success
  • Learn how to break down different solution models
  • Be able to establish the right analytics and reporting approach for your organization
  • Equip your team for long-term analytics success
  • May 23
  • 2:30 pm - 3:00 pm
  • Stage 2
  • Set up an AB test free of multiple variables across paid digital efforts, digital communications, and design of digital products
  • Implement new test scenarios for improving conversion rates
  • Weigh the Ppros and cons of the different testing methods available
  • May 23
  • 2:30 pm - 3:00 pm
  • Stage 5 [Bonus Stage] *Limited Capacity
  • Define the team’s Connected Ecosystem and Connected Design strategy.
  • Inform the teams on the design process of their Connected Ecosystem.
  • Design application for popular streaming media devices like Smart TV’s, Gaming Consoles and devices like Apple TV and Roku.
  • Understand the ways that emerging technologies like VR+AR can be included in the connected strategy.
  • May 23
  • 3:15 pm - 3:45 pm
  • Stage 4
  • Build a keyword funnel rooted in understanding the modern buyer’s journey
  • Find golden-nugget keywords using the latest keyword research and analytics tools
  • Mine social media, SEO, and competitive keyword data to better optimize your cross-channel content
  • Understand the latest algorithm changes impacting how Google interprets keyword-level data
  • Spot new trending keywords, topics, hashtags and headlines ahead of your competition
  • Get more visibility in Google’s search results, featured snippets, answered boxes, and social media feeds
  • May 23
  • 3:15 pm - 3:45 pm
  • Stage 5 [Bonus Stage] *Limited Capacity
  • Develop personalized content to drive sales via social
  • Create personalized moments throughout their customer journey to be present when matters
  • Understand how algorithms work across all the social platforms to be more relevant to your audiences
  • May 23
  • 4:00 pm - 4:30 pm
  • Stage 3

As customer interactions become increasingly unpredictable, marketers on both sides of the B2C and B2B aisle have increasingly relied upon advanced agile marketing techniques to meet the changing demands of their customers in real time.

  • May 23
  • 4:00 pm - 4:30 pm
  • Stage 1
  • Understand the concept of life contexts
  • Use current platforms that act as agents to fulfill your very specific, contextual goals
  • Leverage life contexts to make your users have wow-moments!
  • May 23
  • 4:00 pm - 4:30 pm
  • Stage 5 [Bonus Stage] *Limited Capacity
  • Understand the 3 key technology drivers powering the data and analytics revolution – scale, speed and segment of one
  • Through use cases, leverage powerful automated analytics capabilities applied to existing marketing challenges
  • Differentiate between the current state developments impacting digital marketing vs future state promises and transformations
  • May 23
  • 4:45 pm - 5:15 pm
  • Stage 1
  • Understand why the Bee is such an important framework for your marketing decisions
  • Take the Beyoncé approach to your marketing efforts
  • Approach how you keep you and your organization aligned to your customer's needs, and
  • Enjoy some of Sasha Fierce's favorite jams along the way
  • May 23
  • 4:45 pm - 5:15 pm
  • Stage 5 [Bonus Stage] *Limited Capacity
  • Understand which visual search methods and tools are best for helping you attract qualified consumers
  • Utilize visual search to effectively streamlining the research phase of your search funnel.
  • Learn winning visual search execution techniques from case studies presented in the session
  • Increase your ecommerce efforts and enhance the customer’s online experience on their website.
  • May 23
  • 5:15 pm - 6:15 pm

Opening Reception

Day 2 Wednesday, May 24

  • May 24
  • 8:30 am - 9:00 am
  • Stage 1
  • Understand ways that real-time data capabilities can help increase your business revenue
  • Learn how to use real-time data to surface personalized experiences
  • Leverage behavior data to increase retention and conversation
  • Enable innovation in your business though data insights
  • May 24
  • 8:30 am - 9:00 am
  • Stage 2
  • Identidfy new, innovative sources of remarketing data you’re missing out on
  • Stop wasting ad budget on the wrong types of website visitors
  • Expand your remarketing reach to increase your marketing ROI.
  • Use remarketing to more effectively move prospects from Lead to Closed/Won.
  • May 24
  • 9:15 am - 9:45 am
  • Stage 2
  • How to create dynamic, targeted, predictive & measurable experiences
  • Discussion about the shifting focus from campaigns to content marketing
  • New approaches to experience creation that are cheaper, faster, and more impactful.
  • May 24
  • 9:15 am - 9:45 am
  • Stage 3
  • Identify the key 20% of actions that drive 80% of results
  • Adapt to the recent Google changes and position your strategy ahead of the evolving algorithm
  • Use the most recent SEO tools, techniques and strategies that will not break the bank
  • Remove the complexity of tasks and streamline projects to move the needle
  • Collect actionable data to make the case for SEO budget and support
  • Design an agile and inclusive SEO process that works for everyone
  • Eliminate project downtime, reduce cost, and effect transformational change
  • May 24
  • 10:00 am - 10:30 am
  • Stage 1
  • Perform deep content topic ideation to capture organic traffic
  • Shift your strategy to adopt agile methodologies
  • Use a Hub & Spoke content model
  • Understand why search engine optimization is more critical than ever
  • May 24
  • 10:00 am - 10:30 am
  • Stage 2
  • Leverage keyword data to unite your UX, SEO, and content efforts
  • Avoid classic marketing mistakes that stem from fractured strategies and disconnected teams
  • Holistically optimize your digital presence across the web with practical, real-world approaches
  • May 24
  • 10:00 am - 10:30 am
  • Stage 4
  • White hat SEO strategies real brands can actually implement
  • Why your competitors are ranking pages with zero external backlinks
  • SEO skills every digital marketer needs to learn
  • What every PPC manager, developer, web designer, and business owner should know about SEO
  • Why brand search matters and how to protect it
  • Million dollar mistakes companies are making and how to avoid them
  • May 24
  • 10:00 am - 10:30 am
  • Stage 5 [Bonus Stage] *Limited Capacity
  • Develop a deeper appreciation for the thoughtfulness that should go into the design and marketing of an IoT experience.
  • Leverage traditional UX/CX research techniques to gather market data relevant to the IoT consumer experience
  • Add more agile design and marketing techniques for marketing and marketing IOT products/experiences
  • May 24
  • 11:00 am - 11:30 am
  • Stage 3
  • Probe for the key information that can evolve a design, not just utilize user feedback for validation and gut checks
  • Understand how to best incorporate user feedback into the way your team works with each other, especially during early product development
  • Add all of this while moving fast and hitting your deadlines
  • May 24
  • 11:00 am - 11:30 am
  • Stage 4
  • Develop a better understanding of your audience, its needs, and its behaviors
  • Launch campaigns with greater understanding and precision
  • Use and understand the data from your results more efficiently for future tests
  • May 24
  • 11:45 am - 12:15 pm
  • Stage 5 [Bonus Stage] *Limited Capacity
  • Understanding the opportunities brands have available to create valuable experiences through voice interfaces
  • Identifying the role of your brand’s personality in the development of applications
  • May 24
  • 12:30 pm - 1:30 pm
  • Lunch Keynote
  • May 24
  • 1:45 pm - 2:15 pm
  • Stage 1
  • What changes Google has made that can make a material impact on your business goals.
  • What are the upcoming trends in Organic Search that you need to prepare for
  • How to strategically execute modern SEO
  • How to effectively measure SEO results for business impact
  • How to make the right SEO hire
  • How to find the right SEO partner
  • What tools your team should be using to do effective enterprise-level SEO
  • May 24
  • 1:45 pm - 2:15 pm
  • Stage 3
  • Step away from a constant state of worry
  • Operate in a place where creativity has room to express itself
  • Manage high-pressure situations with grace
  • May 24
  • 1:45 pm - 2:15 pm
  • Stage 4
  • Understanding what is driving change in consumer and business buyers
  • Key metrics to know the impact on your customers' path to purchase
  • Investments you can make to gain competitive advantages
  • Potential impacts on your bottom line and the digital maturity of your organization
  • May 24
  • 2:30 pm - 3:00 pm
  • Stage 1
  • Use the provided roadmap to consistently create remarkable marketing
  • Go into your next creative brainstorm ready to ask the right questions
  • Understand how even "boring industries" can create remarkable work
  • May 24
  • 2:30 pm - 3:00 pm
  • Stage 2
  • The myth that technology solves everything
  • The belief that Personalization is the end goal
  • And you’ll learn to rely on Listening, Learning, and Looking to determine the real future of Mobile
  • May 24
  • 2:30 pm - 3:00 pm
  • Stage 3
  • Key insights surfaced by Bitly’s customer journey-mapping exercises
  • What mobile CX components marketers should be focusing on, and why
  • Tactical product and marketing improvements that will generate a better mobile CX and greater ROI
  • May 24
  • 2:30 pm - 3:00 pm
  • Stage 5 [Bonus Stage] *Limited Capacity
  • Develop personalized content to drive sales via social
  • Create personalized moments throughout their customer journey to be present when matters
  • Understand how algorithms work across all the social platforms to be more relevant to your audiences
  • May 24
  • 3:15 pm - 3:45 pm
  • Stage 3
  • Decipher between a visitor who is ready to become a customer and one who is not
  • Identify which types of keywords are used by ready-to-buy searchers
  • Use title and meta description tags to take their targeted audience from searcher to visitor to customer
  • May 24
  • 3:15 pm - 3:45 pm
  • Stage 2
  • More efficiently implement and deliver targeted, people-based ad campaigns
  • Identify and tap into connected ecosystems that are integrating various tech platforms for more seamless workflows
  • Leverage the rise of machine learning, new algorithm development, and innovative technology to better automate tasks
  • May 24
  • 3:15 pm - 3:45 pm
  • Stage 4
  • Create impactful new marketing strategies that integrates all elements of your customer engagement and customer interactions spectrum
  • Identify new measurements to utilize to determine return-on-investment for new engagement platforms
  • Adeptly determine when to make changes to your strategies to account for new, emerging technologies
  • May 24
  • 3:55 pm - 4:25 pm
  • Stage 3
  • Develop genuinely useful personas
  • Incorporate user roles more strategically into your integrated marketing plans
  • Create Customer Journey Maps that are actually usable
  • Introduce Experience Maps into your digital strategy
  • Develop better, more advanced A/B Testing methodologies
  • May 24
  • 3:55 pm - 4:25 pm
  • Stage 2
  • Learn how consumers today are searching for your business
  • Understand why they might be choosing your competitor over you
  • Increase your chances of being chosen by learning how to manage your presence across the web
  • Take control of your online presence with a comprehensive scan showing how your business appears across 60+ websites
  • May 24
  • 3:55 pm - 4:25 pm
  • Stage 4
  • Know the importance of bringing MarTech and AdTech together, and how it can actually be done
  • Synchronize your brand efforts across all digital touchpoints
  • Achieve better engagement and higher conversions
  • May 24
  • 4:35 pm - 5:05 pm
  • Stage 2
  • Understand the importance of "UXing" your environment
  • Create a strategic roadmap for your department
  • Identify a measurable opportunity to utilize for validation
  • Identify and utilize the best metrics that validate the ROI of UX
  • May 24
  • 5:15 pm - 5:45 pm
  • Closing Keynote
  • May 24
  • 5:45 pm - 6:30 pm

Closing Reception

Join us at DS Atlanta 2018

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