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Digital Summit Masterclasses

May 21 | 10:00am – 4:00pm

(Included in Platinum pass; upgrade fee applies to all other ticket types)

Transformative Full-Day Deep Dives

Choose Between:
Who should attend a Digital Summit Masterclass?

These Masterclasses are great for content marketers, social media mavens, brand evangelists, digital strategists and marketing leadership – and anyone else facing challenges including:

  • The most effective goal-focused social strategies for your business
  • Decoding the best visual content creation solutions
  • Creating an army of brand ambassadors
  • Winning at the new “stories” formats
  • Understanding the math of customer acquisition
  • Which data sources can give you the best conversion insights
  • Managing design, content, and executive expectations
  • Secrets behind the highest converting landing pages or ads

“A wealth of marketing knowledge and insight. Information overload – in a good way”

– Digital Summit attendee

What’s Included?
  • 6 hours of drill-down, deep-dive content, tips, and insights
  • Workbooks from both Masterclasses
  • Exclusive DS Masterclass Certification
  • Lunch, snacks, coffee, and free WiFi
Session Filters
  • May 21
  • 10:00 am - 4:00 pm
  • Masterclass

You've built your website. Now what? Is it generating revenue or is it still a cost center? How do visitors interact with your site? Have visitor traffic patterns emerged? Is your site performing as expected? All these questions can be answered by interpreting your Web analytics data.

This masterclass focuses on measuring your website properly using Google Analytics and includes advanced topics to help you better understand and correlate web traffic to your organization's business objectives.

We’ll review some analytics basics but the emphasis of this presentation will be on intermediate skills and strategies, including a dose of advanced nuggets to make you a data-driven, decision-making rock star. We’ll utilize applied learning that builds from your organization's business objective using advanced segmentation to dive deep into your visitor data and go beyond the standard metrics and reporting available in Google Analytics.

Packed with case studies, how-tos and living examples, we’ll cover everything from measuring inbound marketing to strategies for offline, multi-channel conversions and tracking visitors across multiple devices.

You’ll receive an online interactive workbook to use during class which will allow you to walk through exercises, and personalize the information you learn to your company or brand. Bring your laptop and be able to log into Google Analytics. Group activities will provide opportunities for hands-on learning using real-world data.

At the end of this masterclass, you'll be able to:

  • Understand how Google Analytics collects visitor data
  • Use metrics and dimensions in standard reports
  • Create goals and conversion funnels
  • Track email, social, and offline marketing campaigns
  • Understand and utilize attribution modeling methods
  • Apply advanced segmentation for turning standard metrics into KPIs
  • Interpret KPI data to make business decisions
  • A/B test content for optimizing conversions
  • Create actionable dashboards and reports

Who Should Attend?

This masterclass will best suit individuals who have any understanding level of how to read your Web site statistics. While some technical areas are touched upon, the course is designed for data-minded and analytical people. Whether you're creating reports for the powers that be or want to make sure those reporting to you are doing it right, this masterclass is for you.

This includes:

  • Marketing directors and managers
  • In-House content marketers or SEOs
  • Sales managers
  • Web site managers
  • C-levels who want to take their organization to the next level
Show Session Description
  • May 21
  • 10:00 am - 4:00 pm
  • Masterclass

Building and maintaining an effective social media presence for your brand or organization can seem like a 24/7 job for an entire army of people. But today even mega brands are often forced to do more with less. With limited budgets and constantly changing platforms, the job of a social media marketer can seem like mission impossible. Whether your team is big or small, B2B or B2C, join this day long workshop to learn advanced strategies and tactics that focus effort on business goals.

You’ll receive an online interactive workbook to use during the workshop which will allow you to walk through exercises and customize the information and insights you learn to your company or brand. It has been designed to take it back to the office and begin implementing immediately.

In this full day workshop, we will cover topics including:

  • Auditing Your Current Social State of Affairs: Learn how to quickly and quantifiably evaluate existing organic and paid social media marketing activities and determine how to best adjust budget and recourses for more business benefit
  • Setting Social Strategy: Learn to identify goals, avoid shiny object syndrome, and focus on driving meaningful impact for your organization
  • Purposeful Content Distribution: Learn how to work with Content, Search, and PPC to leverage and package content created for various purposes and put them in front of the right audiences at the right time.
    - We will dig deep into understanding audience/customer/influencer personas and how they are translated into paid audience targeting.
    - We will also delve into how to use creative elements to package content for the various social channels.
  • Measuring Impact: Close the marketing feedback loop. Learn how to measure advertising spend, user engagement, and how social traffic impacts other aspects of digital marketing
  • Scaling Your Efforts: Identify the right tools for your team (or yourself!) to get organized, streamline your social media management processes, and boost results
  • What’s Next: Identify future trends to help your brand or organization get and stay ahead of the curve
Show Session Description
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A certificate of completion is available for all Masterclass attendees

Tout your new skills to your boss, colleagues, LinkedIn profile, resume or just to your dog!

Join us at DS Atlanta 2018

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