Smart marketers know that traffic alone is a vanity metric. To be successful, you have to convert that traffic into customers. One of the secrets to successful conversion optimization is that it starts with getting the RIGHT traffic from the get-go. You can bring in a lot more money quickly by attracting an audience that’s ready to convert. By leading visitors effectively through a well-planned sales funnel, you can increase sales without ever attracting a single additional visitor to your site.
At the end of this session, you’ll be able to:
- Decipher between a visitor who is ready to become a customer and one who is not
- Identify which types of keywords are used by ready-to-buy searchers
- Use title and meta description tags to take their targeted audience from searcher to visitor to customer