We need creativity more than ever to break through in the sea of content, but we need it made in real-time to make it relevant. Until now, we had kept these two worlds apart: the creative world and the data and tech world. Hence, our brands lived on either of these planets. Now, it is time to combine them if we want to survive in the age of abundance and algorithms. Discover how to develop personalized creative content fueled by data for a mobile-only world.
At the end of this session, you’ll be able to:
- Develop personalized content to drive sales via social
- Create personalized moments throughout their customer journey to be present when matters
- Understand how algorithms work across all the social platforms to be more relevant to your audiences