Today the customer is the boss. You don’t win with price or offering. You win with great customer experiences. The problem with most companies’ content strategies? They don’t create valuable experiences and their messaging doesn’t resonate with the people they’re trying to reach. The result? Customers don’t care what most brands are saying. But it doesn’t have to be that way.
In an energy packed interactive workshop, Leigh George, PhD will help you develop a foolproof content marketing plan customized to your company’s unique needs. You’ll also gain the knowledge and skills to implement it flawlessly to create content marketing your customers will love and engage with.
To help you get the most out of the workshop, you’ll receive an online interactive workbook to use during the workshop that includes all the material and exercises we’ll cover so you can personalize the information you learn to your company or brand.
After this workshop, you’ll be able to:
- Understand best practices and the latest trends driving content marketing success
- Audit your current content strategy and approach to message development to undercover common problems and easy fixes
- Develop audience insights quickly to create personas that help you understand your business from your customers’ perspective
- Use your personas to create a framework for messaging that gives customers a reason to care about and listen to you.
- Create a unique voice for your brand that helps your content stand out from competitors
- Develop a map that gives you a high-level view of your content, cadence and ensures your communication across any channel is coordinated
- Leverage the best tools for collaboration and efficiency
- Simplify measurement to analyze only the most essential metrics defining success