Google, Facebook, Linkedin (Microsoft) et. al. are fantastically good at extracting your dollars to fund their shareholders. This session will help you maximize your return for every dollar spent on the large platforms.
After this session, you’ll be able to :
- Learn and implement many of the best hacks and tricks used by top performers to optimize their spend
- Deploy campaigns that lean into, take advantage of, and enhance your existing marketing efforts
- Identify the signs of mis-managed campaigns, and avoid them in your own
- Move to an agile, high-performance, digital media culture of excellence