Experiential Marketing and Influencing the Consumer Journey

January 30, 2018

Experiential marketing has impacted the consumer market by influencing the consumer journey by giving them a full brand experience. By triggering the consumers’ senses and giving them an emotional bond to the brand through social media, influencers, and experiences the consumer has a bigger tie to the product and company leading to loyalty and conversion.

After this session, you’ll be able to:

  • Develop an actionable brand experience for your target demographic in order to drive conversion and brand loyalty
  • Better understand the importance of social media engagement vs social media following
  • Comprehend the importance of influencers to brand experiences and conversions
  • Recognize strategic brand partnerships that lead to great brand experience