Social media can actually achieve business goals, but increasing followers is not enough. This session will show you how to set specific goals for your social media marketing that will map to overall company goals and grow your business. You’ll discover measurable goal examples from Snapchat, Instagram, Facebook, Twitter and LinkedIn from real clients, and learn how to apply these examples to your business.

At the end of this session, you’ll be able to:

  • Identify specific biz goals for Snapchat, Facebook, Twitter, Instagram and Linkedin
  • Understand how social media can best help you achieve your most important business goals
  • Present social media goal achievements to Execs so they actually care