Why Being Human Wins: Strategies for More Authentic, Original Content

January 30, 2018

Zombies make dreadful marketers. Author of The Zombie Business Cure: How to Refocus Your Company’s Identity for More Authentic Communication offers key strategies to refine the identity of your business and take fresh ideas to the next level. Insights and tips from large companies – such as Charles Schwab, 1-800-GOT-JUNK?, and Chevrolet – as well as mom-and-pop shops demonstrate solutions that attract, entertain, and inspire customers. You’ll learn how to adopt the five human traits marketers need most and develop more distinct creative content.

After this session you’ll be able to:

  • Uncover identity problems that commonly lead to marketing failures
  • Refocus your marketing efforts to tell more authentic stories
  • Make small tweaks immediately to boost engagement, trust and reputation
  • Lead others in transforming creative ideas into truly original ones