In this session we’ll take a brief look back at the evolution of the mobile industry.  With that foundation we’ll focus on a deeper exploration of the facts and fiction facing our increasing reliance on mobile technology and the impacts to mobile product development and consumption. Together, we’ll explore in detail:

  • The myth that technology solves everything
  • The belief that Personalization is the end goal
  • And you’ll learn to rely on Listening, Learning, and Looking to determine the real future of Mobile