In the world of Google’s Rankbrain, artificial intelligence, machine learning, Knowledge Graph and modern social media algorithms, traditional forms of keyword research no longer apply. Today’s digital ecosystem is dominated by algorithms and robots built to understand how humans think – from intent to semantics.  Join this session to get insider insights and practical tips on the latest strategies how to:

  • Build a keyword funnel rooted in understanding the modern buyer’s journey
  • Find golden-nugget keywords using the latest keyword research and analytics tools
  • Mine social media, SEO, and competitive keyword data to better optimize your cross-channel content
  • Understand the latest algorithm changes impacting how Google interprets keyword-level data
  • Spot new trending keywords, topics, hashtags and headlines ahead of your competition
  • Get more visibility in Google’s search results, featured snippets, answered boxes, and social media feeds