It’s not a new problem: as marketers, we have to grab someone’s attention to succeed. To do that, we have to be creative. Very creative. We have to be artists. But how do we cultivate creativity? How does one become an artist? Is there a way to wire our brains to notice new patterns and opportunities? To perennially plant and sow new ideas? Reading and writing poetry is the way. Or at least, it’s cheaper than getting an MFA. Poetry makes us better at everything. You don’t have to take my word for it, neuroscience says so. When our brains are on poetry, we interact with the world differently. We notice connection, we slow down, we handle challenges with more grace and perseverance. We stay in the moment a little longer.
At the end of this session, you’ll be able to:
- Discuss current content marketing challenges
- Talk about what makes an idea or campaign valuable
- Uncover how poetry can rewire our brains to create better ideas
- Review 3 poetic rules that can help us become better marketers, business owners, and human beings