Social Media Matters: Developing and Sustaining Audience Engagement

January 30, 2018

Social media is bigger than ever, but it’s not always easy to make yourself—or your brand—heard. This session will explore how the Harvard Business School Office of External Relations has used social media to build strong digital relationships with its alumni through, among other things, its “Identify-Engage-Leverage” model and direct engagement approach.

After this session, you’ll be able to:

  • Apply data-centric approaches to connect with your audience in ways that your competitors are not.
  • Embark on the same social media strategy that has enabled Harvard Business School External Relations to increase audience interactions by 160% over the past two years.
  • Increase traffic to your website through targeted, data-driven measures
  • Analyze and report on the Return on Investment (ROI) of your social media efforts