With so many service providers and promises in the marketplace today, it’s hard to understand which marketing analytics tool might be the best fit. Join Matt Hertig, Co-Founder of Alight Analytics, for this interactive session as he shares the best solutions to automate your marketing data gathering process, build repeatable dashboards and deliver actionable insights and recommendations.

With this session, you will:

  • Understand the difference between reporting and analytics
  • Walk away with our actionable 3 pillars of success
  • Learn how to break down different solution models
  • Be able to establish the right analytics and reporting approach for your organization
  • Equip your team for long-term analytics success