What does a successful email marketing program look like in 2018? In this session, we’ll give you tips for each step of the email journey, from list growth to segmentation to automation (and more). You’ll learn how to create an unmatched experience for your subscribers and have your best year of email marketing ever.

At the end of this session, you’ll be able to:

  • Employ best practices for growing your list with more of the right subscribers
  • Design strategies top brands are using to boost engagement
  • Identify the data that matters most and quickly put it to work
  • Use automation to scale your email marketing efforts