More and more people realize that managing your marketing campaigns manually is simply a waste of time. That’s where marketing automation comes into play. This session will be a demonstration full of practical examples on how to use marketing automation in order to optimize your online marketing campaigns.
After this session, you will be able to:
- Use marketing automation for segmentation purposes based on your subscriber’s behavior
- Implement dynamic filters for building multi-purpose workflows
- Work with time sensitive workflows based on custom field information