When used well, Accelerated Mobile Pages (AMP) will make your key webpages load far more quickly, improving user retention. It can save your developers time as well!

After this session, you’ll be able to:

  • Understand why AMP was created and why it’s effective
  • Debunk common myths about AMP
  • Discover the power of AMP to create full-featured, beautiful websites
  • Define how AMP can be used well and used poorly
  • Incorporate AMP into your site, saving time and improving retention