Given the myriad of creative options, how can we really measure whether a design is good or bad? In this session, we’ll talk about how easy-to-operate, yet sophisticated, analytical tools enable us to make design decisions based on empirical data and how to use them to create a better user experience for our clients and customers.
After this session, you’ll be able to:
- Truly understand the value of making decisions based on data
- Stop needing to trust your gut during decision-making processes
- Start taking a data-centric approach to creative problems
- Implement analytical techniques into your creative workflow