Using Storytelling to Magnify Content Strategy

January 29, 2018

We all love being drawn into an unforgettable tale. Our social web thrives on shareable stories, and shareable stories depend upon compelling characters, scenes, and plot arc. Do you know how to recognize the key elements of a good story? In this session we review critical story elements with examples so you know a good story from a weak one and how to fit good narrative into branded content.

After this session you’ll be able to:

  • Understand, recognize, and use five key elements of a story
  • Quickly judge the “story worthiness” of a concept or outline
  • Provide keen, more efficient strategic direction for producers, partners, sponsors
  • Get to the gut – craft emotional narratives that resonate with diverse audiences