Today there are many opportunities for digital marketers to improve conversion rates by simply making strategic changes in their digital channels, communications, and product design. While many digital marketers are aware of the importance of testing, many fail to sufficiently consider the design of the test itself. This advanced level talk focuses on the pros and cons associated with different types of testing tactics, as well as recommended tech stack designs for mobile and web to implement these tests.

After the session, you’ll be able to more expertly:

  • Set up an AB test free of multiple variables across paid digital efforts, digital communications, and design of digital products
  • Implement new test scenarios for improving conversion rates
  • Weigh the Ppros and cons of the different testing methods available