Actionable Tips for Using Attribution to Demonstrate How PPC Drives Results

This session focuses on providing actionable ways marketers and marketing executives can utilize attribution to lift performance across the entire digital marketing program.

After this session, you’ll be able to:

  • Set up reports that demonstrate the relationship of PPC to performance uplift across all digital marketing channels
  • Build and optimize your PPC account to drive conversion across all digital marketing channels, not just on a last click basis
  • Communicate the value of attribution to key stakeholders by learning how to create actionable insights and cross channel
    performance projections