Analytics and Attribution: Measuring the Success of Influencer Marketing

From journalists to mom-bloggers, local photographers to community advocates, and beyond, influencers exist for virtually EVERY organization. While engaging influencers and their audiences has become easier, tracking their business value can still be tricky. This session will help marketers match up the data reported by your influencers with the audience, lead gen, and conversion data collected by your business.

After this session, you will be able to:

  • Set the expectations for influencer deliverables
  • Define and track brand & traffic KPIs
  • Report on how influencers have impacted revenue